March of Dimes Wine Fest 2009

May 14, 2009 – 5:16 pm

March of Dimes Wine Fest 2009

If you know me very well, you probably know that I like wine. You know what else I like? Helping babies.

21st Annual Wine Fest
A Benefit for the March of Dimes
Thursday, May 21, 2009: 6 - 9 p.m.
Union Station ~ 30 West Pershing Road Kansas City, Missouri

  • Food samples from over 25 area restaurants
  • Over 150 varieties of wines to try
  • Exclusive Premier Wine Room
  • Large silent auction
  • Live entertainment

You can get tickets in advance at MODwinefest.com or by calling 913-469-3611 until May 20. Tickets can also be purchased at the door for those that don’t like to plan ahead.

A little background on the event.

Wine Fest began in 1988 as a small gathering of young professionals who shared wine and appetizers donated by local restaurants. Over time, this small social gathering grew into a popular fundraiser made possible by some of Kansas City’s finest restaurants and wine vendors.

Funds raised by Wine Fest support research grants focused on issues related to premature birth and community programs such as NICU Family Support at Saint Luke’s Hospital and the Kansas Cribs for Kids Project.

The March of Dimes is a leading nonprofit organization for pregnancy and baby health and you can find out information about them at marchofdimes.com.

March for Babies 2009

If you saw any of my Tweets from a few weeks ago, you also heard that Maya & I participated in the March for Babies walk, one of the major fund raising events for March of Dimes.

Not able to attend or not your type of thing? Please at least check out the site and help raise awareness for the March of Dimes. They’re doing some great things, and down economy or not, they still need our support.

Raise a glass to raise awareness and be a champion for all babies!

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Social Networking Generates Leads & Helps Close Deals

April 24, 2009 – 8:31 am

I’m a research nerd and big fan of the Research Brief from MediaPost.

I also believe that social networking, if you can get past all the buzz and hype, is shaking up the advertising, marketing and PR communities.

At our ad agency at least, I’ve seen a huge increase in client interest in social networking in everything from Facebook applications to Twitter and beyond. No real surprise or breaking news there and I’m pretty excited about several of the projects in the works.

I think what we’re seeing with our clients is fairly consistent across the board:

According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. (via)

    Benefits of Social Media Marketing
    (Benefit: % of Respondents, multiple response OK)

  • Generated exposure: 81%
  • Increased traffic, subscribers, list: 61%
  • New business partners: 56%
  • Increased position in search rankings: 52%
  • Generated qualified leads: 48%
  • Reduced overall marketing expenses: 45%
  • Helped close sales: 35%
  • Source: Social Media Marketing Industry Report, March 2009

The biggest question that remains unanswered, and really the most difficult question to answer, is the ROI question. Sure, almost anything you do will generate exposure, increase traffic, etc. But, you have to factor in your resource investment, which, in social networking, is mostly time.

There are several big brands that have been very active on Twitter (and increasing daily), but the ROI question is still kind of a “wait & see” in my mind.

Don’t get me wrong, I think that all brands, if they don’t already have one, should have a strategy for participating in the social space, and participating at whatever level makes sense.

But, I’m also of the mindset that brands should be setting aside a percentage of their budget for emerging media & technology (a small percentage, but something none the less) on an ongoing basis (being proactive vs. reactive).

For those organizations that have, what I’ll call an innovation budget, are probably already active in the social space because they saw this coming a few years ago when this whole craze kicked off.

Would an innovation budget be a waste, even if there wasn’t a solid ROI? I would say a realistic innovation budget is a homerun, no matter how you look at it, because the information and lessons learned will drive (or at least influence) the rest of the budget.

Just like you can’t make a campaign go viral, you won’t know what works for your brand until you set aside some resources to give it a whirl. And let me warn you. It will be painful at times, because the majority of projects won’t make it past the prototype stage.

But, as the saying goes, you can’t win if you don’t play.

So, play on, I say, and get your hands dirty in the scattered gardens of social media and plant a few seeds that some day, may turn out to be a big part of your advertising and marketing strategy.

For more details, check out the full Whitepaper of the study, “How Marketers are Using Social Media to Grow their Businesses”

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Americans Blame Ad Agencies for Economic Crisis

April 20, 2009 – 11:19 am

When I first read the story called Americans Blame Ad Agencies, Media for Economic Crisis from MarketingVox, I thought it was a joke. Really? Americans blame Ad Agencies? Where is the personal responsibility?

Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic crisis because they caused people to buy things they couldn’t afford

Come on, Americans. Don’t blame Ad Agencies for doing our jobs, which, if you forgot, is to convince you to buy things. Its not our fault that you bought stuff that you can’t afford.

Everyone who believes it needs to watch the SNL skit Don’t Buy Stuff

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SpongeBob’s got back

April 9, 2009 – 11:01 am

SpongeBob Square Pants

I’ll admit that I don’t know much about SpongeBob Square Pants outside of stumbling upon an episode here and there and reading about it on the Nick website:

SpongeBob is a sea sponge who lives with his pet snail, Gary, in a fully furnished, two bedroom pineapple in the town of Bikini Bottom. SpongeBob’s dream in life is to be the ocean’s ultimate fry cook, and thanks to his job flipping Krabby Patties at the Krusty Krab, he lives that dream every day. SpongeBob is as optimistic and earnest as a sea-dwelling sponge gets, but he can’t seem to avoid getting himself, and usually everyone else around him, into trouble. While trying too hard, he tends to do things wrong…really wrong…which usually spells “disaster”. However, SpongeBob’s always looking on the bright side of life; his enthusiasm and curiosity about the world make him downright irresistible or completely annoying.

One of the latest clips from CP+B and Burger King, who brought in Sir Mix-A-Lot, added some controversy to the ad community: Burger King SpongeBob Ad Too Sexual? (via MediaPost)

From what I understand, the commercials never ran on children oriented programming.

The 30 second version:

Extended version (2:23)

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Skype leads international calling & the death of the home phone

March 26, 2009 – 12:20 pm

There’s an article today over at xchange called Skype Becomes No. 1 International Voice Provider that highlights the growth of the company.

For those unfamiliar with Skype, they provide free software for consumers and businesses to communicate through voice, video & instant messaging. I’ve used Skype a few times, but I don’t make that many international calls. They also offer a paid service to communicate with phones outside of the Skype network.

There are several other companies such as Vonage that utilize the internet for calls.

Below is the description about how the service works from Vonage:

With Vonage’s VoIP service (Voice over Internet Protocol), you make and receive calls through your pre-existing high-speed broadband Internet connection using your existing home phone. Vonage converts sound into data, sends it over the Internet, and converts it back into sound at the other end. The people you talk with will never know the difference because a VoIP call sounds just like a regular phone call.

The person you’re calling doesn’t need to have Vonage or an Internet connection on their side, they just need a phone. And, just as it always has, your phone rings when someone calls you. You use your same touch-tone phone, you’re just connecting it to Vonage instead of your old phone company. Also, using Vonage doesn’t affect your computer usage…continue to surf the web or send and receive email with no problem!

We utilize Vonage for Lora’s home office. Overall, I’d have to say that it’s been OK. Not great, but not horrible, especially considering the cost differences for the same features and 2 lines from the phone or cable company. The main problems that we have had have been more related to internet connectivity than any problems with the hardware or service. Lora uses her mobile phone as a backup when the service does encounter problems, which, unfortunately seems to happen in the middle of some large group conference call.

There is also a growing group of “mobile only” household, such as ours. According to a study last fall by Nielsen, about 17% of households were mobile only at the time and the number has probably reached over 20% now.

Have you cut the cord on your home phone service yet? If not, what are you holding out for?

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Wine and Social Networking - Wine 2.0

March 20, 2009 – 4:01 pm

I gave a presentation at our agency about what I’ve learned from the wine industry as it relates to social networking.

In this world of “always on” our personal and professional lives tend to intersect and I share my thoughts on social networking as it relates to hobbies.

Being social is about being yourself (transparency) and our hobbies don’t just run after business hours. And when you’re being social, you’re also a representative of the organization, so you can’t check your business card on the way out the building at night either.

See SlideShare presentation below:

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Should you ban tech gadgets from meetings? No, but boundaries are important

March 10, 2009 – 9:00 am

iPhone

I read an article over the weekend called “Should you ban tech gadgets from meetings” by Chris Penttila from the January Issue of Entrepreneur magazine.

Do I think mobile devices should be banned from meetings? Not exactly, although I do think that some guidelines should be put in place and if you are too busy paying attention to your mobile device, it’s probably a meeting you don’t need to be at anyway.

Most people know that I’m a gadget guy that likes flashing lights (it’s an engineering thing) and I make an attempt to stay informed on what’s hot in technology. As part of my involvement in emerging media and mobile marketing, I usually have a handful of devices that I test, like the early iPhone, Google Android phone (G-1) and others.

With the latest devices from Apple and Google, I would say that the distraction factor has got significantly worse, because people aren’t just checking messages anymore but are surfing the web, watching video, checking their Craig’s List postings, etc. And lets not forget that March Madness is just around the corner.

When I read the article above, it hit home. I’m trying to be better about balancing an ever-growing influx of RSS feeds, email, text messages, Twitter messages (tweets) and Facebook updates (along with everything else that comes out) with information overload.

At our company, most employees are offered a company sponsored BlackBerry or iPhone as well as a laptop. I think this is a great idea for several reasons, including the ability for employees to stay in contact while traveling, working from home, keeping current on technology, etc. And it’s a lot easier than trying to have employees expense part of their personal phone bills.

Is there abuse, with people using the company sponsored phones or laptops for personal use? Of course, but our IT department does a good job of trying to keep people in check when it comes to monthly bills, but isn’t overbearing into how you use them.

And, since more and more people have disconnected their home phone line, myself included, what was once your mobile phone has now become your home phone as well. The last stats I read on home phone replacement with mobile devices was 15-20% and growing. I still retain my personal cell phone for communicating with my family and friends and usually leave my personal phone at my desk during the day.

Here are a few things that I’ve done to benefit from mobile devices vs feeling tethered to one.

For anyone that receives a lot of messages on their phone (email, text, etc), the first thing that I recommend is turning off sound notification of new messages. No, not vibrate. Off. Why?

If something is so important that it needs your immediate attention (which I argue that few things really are), someone should call you, and you can feel justified interrupting your meeting to take the call. We’ve all been there. Emergencies happen and I’m not saying to go completely off the grid. If you’re between meetings, waiting for the elevator, etc, why not check your messages on your mobile device and burn up some of the excess time?

But, is it really necessary that you interrupt your meeting with your largest client to read a message from one of your old high school friends that they posted on your Facebook wall? I’m sure your employer would probably feel different.

And I would argue that vibrate is just as annoying as the personalized ring tones that you hear throughout out the day at the office (mine included, I’m sure).

This is where balance comes into play.

If I’m sitting at my desk, I only check my phone every now and then to view text messages, since I’m already viewing email and other messages on my computer.

I keep the visual notification on my BlackBerry, although you could argue that I could probably turn that off as well.

My work desk phone number is on my business card and email signature, but outside of that, I rarely give it out. If I give out a number, I give someone my mobile. Why? Well, my desk phone forwards to my mobile phone anyway, so if it’s important that you have phone number, you might as well have my mobile number. Most people probably wouldn’t miss a desk phones except for conference rooms and a few account service or other related service people that are on the phone all the time.

What else have I done to optimize my utilization of messaging services and mobile devices? I’ve tried to keep my time focused and don’t check email every time one hits my inbox (unless I’m expecting an important message, of course). Same thing goes for RSS feeds.

If I’m really trying to focus, I’ll close down my email and try to eliminate distractions completely. I’m usually only able to do this for an hour or so, but it helps to not be interrupted every few minutes.

How do you best utilize mobile devices and what boundaries do you put on meeting attendees or other events?

And yes, I’ve been busted sending updates to Twitter during church, but nobody’s perfect.

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My daughter’s first doll will be a Totally Stylin’ Tattoos Barbie

March 6, 2009 – 1:34 pm

In some families, when their kids first get a tattoo or body piercing, it creates quite the uproar. In other cultures, it’s a rite of passage.

From the Los Angeles Times via MediaPost:
At 50 years old, Barbie gets tattoos — and a megastore in China

Barbie turns 50 this month, and to shake off a midlife crisis she’s getting tattooed and opening the doors to her first megastore in China..

I did a little research on percentage of American’s with tattoos and it was higher than I expected. I’m surprised the LA Times article didn’t reference any statistics, because tattoos are becoming the norm.

Tattoo Facts & Statistics

Emerging from their often unsavoury reputation of the recent past, tattoos have gained increasing prominence in the past decade. Life magazine estimated in 1936 that 10 million Americans, or approximately 6% of the population had at least one tattoo. A Harris Poll, done in 2003, nearly triples those numbers and estimates that 16% of Americans now have one or more tattoos.

I haven’t validated all of the research numbers at the site referenced above, but it also references a Fall 2006 survey by the Pew Research Center:

Thirty-six percent of those ages 18 to 25, and 40 percent of those ages 26 to 40, have at least one tattoo.

In an article on microtrends, Newsweek states that about 1/3 of Americans between the ages of 25-29 now sports body ink, so the research above (which varies slightly by source) is pretty consistent: there are a lot of people with tattoos.

So, for people that are upset about this product, I’d like to understand why. I think it’s just Mattel getting with the times and I applaud them for taking a risk. If you don’t like the doll, don’t buy it.

I apologize for the 15 sec commercial preceding the video. It’s from the LA Times, not me.

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Twitter Goes Mainstream

March 5, 2009 – 3:05 pm

Twitter logo

In the past, I was hesitant to say that my favorite microblogging service, Twitter, had gone mainstream. Major media coverage of Twitter has picked up significantly and posting Twitter usernames has become very common.

According to a recent MarketingVox article:

Over one in ten (11%) online adults in the US say they have used Twitter — or a similar service –- to share updates about themselves or view updates about others.
Nearly one in five (19%) online adults ages 18-24 used Twitter and similar services, as have 20% of online adults age 25-34.

My use of the service has gone up significantly over the last year and is a core component of my social media participation (along with Facebook) and I average about 6 tweets per day.

I created my Twitter account in 2006 but my utilization didn’t really pick up until early 2008. You can check out my tweet stats at http://tweetstats.com/graphs/dustinj or follow me at http://twitter.com/dustinj.

There’s an article today on MarketingVox called Omniture Brings Twitter Tracking to SiteCatalyst about how one company is enabling the tracking of brand conversations on Twitter.

There’s an article on TechCrunch today about viewing Twitter as a search engine competitor. Like TechCrunch, I run into people all the time that don’t get the big deal about Twitter, but I don’t expect everyone to understand. The important topic for brands (and their agencies) is “More and more people are starting to use Twitter to talk about brands in real time as they interact with them”.

With tweets being limited to 140 characters, there is definitely a different use for microblogging services vs. a traditional blog, but with the ability to post updates from mobile devices or external application, I’m much more likely to post a quick thought there vs. taking an hr to write a blog post.

There are new companies being launched everyday to take advantage of the growth in microblogging, including a Twitter brand directory that I read about today on AdWeek.

The Wall Street Journal is one of many that references Twitter going mainstream. Facebook and blog integration for synchronizing status updates has been around for a while and has helped to increase the awareness of microblogging.

Along with email addresses, Wired Magazine even lists links to editor and contributor Twitter accounts on some areas of their site like Geek Dad:
Wired Magazine authors

With the significant growth Twitter has experienced and their recent cash infusion of $35 million, I don’t see the service going away anytime soon.

I think I can say that we have probably reached that point: welcome to mainstream, Twitter.

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Innovate on Purpose

January 13, 2009 – 2:12 pm

In the tough financial times that we are in right now, too many companies drop their investments in innovation.

Via SmartBrief on Leadership, a link today to an article called Innovation isn’t free.

In summary:

Many companies talk about their innovation needs “..right up until they discover it might require an investment in time, resources and people to create a more innovative company. The last time I checked, anything that is valuable requires some investment.”

“If you are planning to try to innovate on the cheap, don’t bother.”

The blog post is short, but a good read to get your innovation braincells moving.

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