Shake Gently – advertising technology blog

Chipotle Billboard – Meat Au Naturale

Did you want antibiotics with your lunch?
We didn’t think so.
- All meats served in Kansas City are naturally raised –

This is a follow-up post to my other Chipotle billboard post: Chipotle Billboard – Antibiotics – chicken not as dangerous to eat as before.

I like this billboard because it expresses the point in a effective way and still conveys the Chipotle tone and humor.

And who doesn’t want naturally raised meat?

The odd thing is that at the same time the naturally raised chicken billboard campaign was running last month, there were similar billboards for steak. Not sure about pork.

Its interesting that they changed the copy from identifying a specific meat such as chicken to all meats, even though all of them were probably naturally raised at the time.

Good move Chipotle.

Now, if you could just get all stores to use naturally raised meat so you could generalize it to be “All meats are naturally raised” and not call into question visiting a Chipotle on my next trip outside of KC.

Technorati Tags: Chipotle, billboard, antibiotics, naturally, raised, meat, Au Naturale