blog away, little marketer. blog away.
May 21, 2007 – 8:49 am
I was reading Max Kalehoff’s article on Why All Marketing People Should Blog, and he has a few solid points.
- Blogging is one of the best ways to internalize marketing and publish your ideas
- Blogging forces you, as the writer, to better understand your audience
- Blogging is a good lesson in syndication (popular blogs have more RSS subscribers than visitors)
- You get an education in the spontaneous and fluid nature of the web and social networks
And I would add a couple more. Think of them as my little contribution to the blogging universe.
- Time management - because you have to water it occasionally (at least a few times a week) to keep it alive and growing, and it takes a fair amount of time
- succinctness - because no one will read more than a few hundred words in a blog, especially if you are posting frequently.
I’m open to your viewpoints. Send em my way.
Technorati Tags: blogging, Kalehoff, marketing, advertising, syndication, writing
3 Responses to “blog away, little marketer. blog away.”
Thanks for pointing me out! And after the Gawker slamming, I think another would be: “Maintain a thick skin, and try to remember there are humans on the other end.”
Cheers,
Max
By Max Kalehoff on May 21, 2007
Thick skin IS mandatory.
Blogging can be VERY profitable.
Blogging SHOULD be fun.
Blogging can help you RELEASE your creative side.
By Chris Lengquist on May 23, 2007
Yeah, blogging can be profitable but it requires time and a good deal of work! That is not enough just to post regularly in a blog.
By Cool materials on Nov 20, 2007