Kwik-E-Mart in a box – The Simpsons take over a handful of 7-Elevens
July 3, 2007 – 4:02 pm
As part of promoting the upcoming Simpsons Movie, several 7-Eleven’s around the country have been converted to Kwik-E-Marts.
According to the Denver Business Journal, there were around 12 or so stores converted in New York; Chicago; Dallas; Seattle; Burbank; Los Angeles; Henderson, Nev.; Orlando; Mountain View, Calif.; Bladensburg,
Md.; and Vancouver, British Columbia.
Check out one of many Squishee Flickr accounts for more pics.
According to Yahoo, 7-Eleven is shouldering the costs (in the single millions) for the campaigns at the 12 stores they are converting, which will stay that way for the next month or so.
I think the campaign is great and has potential to show a good return. Just writing about it makes me dream of Squishees.
Technorati Tags: Simpsons, Movie, Kwik-E-Mart, promotions
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