Its hip to be Green
July 9, 2007 – 10:51 am
I’ll be posting several articles on going Green. For those that know me, they know I’m sort of a tree-hugger when it comes to the environment, trying to do what I can to offset things, even if I do drive an SUV.
Carbon neutrality is all the rage, especially in the entertainment industry.
Even advertising and brand communication firms are launching Green practices, as Mediapost points out.
Being Green must be hot with features in many of the magazines I subscribe to, including Billboard, Fast Company, Entrepreneur and several IT Magazines (data centers draw boatloads of electricity).
To start, the June 23rd issue of Billboard was titled “The Green Issue” with some articles available online.
The latest Perry Ferrell Satellite Party CD is carbon neutral. He had pushed for a completely digital distribution, but digital sales only account for about 24% of music sales, so, Sony Music execs shot down that idea, but at least it is a topic of conversation.
Technorati Tags: Green, carbon neutral, environment
2 Responses to “Its hip to be Green”
Going green is great. But I believe most of it is marketing. Just my opinion.
By Chris Lengquist on Jul 10, 2007
while I agree there is a sprinkle of marketing mixed in, what we are starting to see in the ad industry is that items such as being green and social cause support are taken into consideration when making a purchase in some not so obvious ways.
for instance, some products are purchased or are specifically not purchased because of the brand or products image and environmental impact.
granted, there are some cases, such as the (Product) RED campaign where they spend as much money talking about the campaign as the cause itself, but that is the exception. it can be argued that the marketing dollars are spent towards awareness of the cause in general, but thats a slippery slope.
By Dustin Jacobsen on Jul 11, 2007