MTV has deep pockets for gaming
August 17, 2007 – 4:15 pm
I was reading today that MTV Networks is planning to invest more than $500 million over the next two years to develop and distribute games across its global portfolio.
[via]
“The $500 million investment includes a $100 million commitment from MTVN’s Nickelodeon Kids & Family Group earmarked for the development, distribution and creation of casual gaming titles, sites and platforms.”
This includes console and handheld games, which I’m not sure how it fits in with their existing content, but is a good fit for their target audience.
With Burger King and others making millions off their Xbox games for $3.99 (BK sold 3 million plus games as of Feb 07), I think others are going to look into the gaming market as well.
Some sources site the games as a major contributor to connecting with kids and contributing to the bottom line.
The Nickelodeon investment makes perfect sense and after hearing about some of the virtual world stuff that MTV is putting together over at VMTV, they are going to need to set aside a big chunk of change for that as well.
Do you think gaming is a good strategy for MTV? 250 million a year worth?
Technorati Tags: MTV, VMTV, gaming, virtual world
