Martha Stewart, out of jail and back on the streets, launches new line
September 11, 2007 – 9:29 am
I always find it interesting to follow the rise and fall of brands, especially when people use their name in their brand or a brand it closely tied to a specific individual.
Macy’s is launching what it is calling its largest brand rollout in its history with an exclusive line called “Martha Stewart Collection.” The collection comprises bed, bath, entertaining, and cooking products. [via]
This is part of the Macy’s 100 million fall advertising campaign.
And to think that 2 1/2 years ago Martha was in jail after being convicted of a felony related to an insider trading scandal. [via]
What a turnaround. Way to go, Martha. The world will no longer be starved of their need to know about proper entertainment and party hosting etiquette.
Technorati Tags: Martha Stewart, Omnimedia, Macys, Martha Stewart Collection
