Will comScore reports have an impact on the dollars invested in social media?
September 17, 2007 – 11:23 amvia Marketing Vox, I read today that comScore, one of the heavyweights when it comes to tracking and reporting on consumer behavior, is creating a “Conversational Media Report” that will report on blog readership and social networking site traffic.
“Forrester Research Charlene Li told eWEEK that the move indicates blogs are getting enough traffic to where businesses can start selling advertising on them.”
Blog advertising and blogger compensation is a very hot topic, with several bloggers, including Jaffe breaking new ground with auctioning off podcast sponsorship for items like iPhones and laptops.
I’ll be watching this trend closely.
Technorati Tags: social networking, advertising, comScore
