What gets you through the workday? Survey says caffeine
November 24, 2007 – 4:51 pmI’m not the only one that relies on caffeine to keep things moving during the day. As it turns out, according to a WorkPlace Media survey, 83% of American workers rely on caffeine, mostly coffee, to get them through. I first read about the survey in the November 12th issue of Computerworld so I thought it was worth some additional research.
In the Atlanta Journal article, one of many articles that reference the survey, there is a chart of lost productivity, what they call “Starbucks Effect” for employees running out to get coffee (which takes an average of 14 minutes).
Atlanta is the home to 105 Starbucks stores, where as the density can reach upwards of 170 in places like Manhattan and different areas in London. This data was from 2005 and doesn’t factor in all of the other chain and independent shops, which would easily raise the total to 4 or more times that amount. When you factor in the quick service restaurants and every other place that offers coffee, its pretty amazing.
There was an article in the Nov 19th Brandweek (subscription required) about some new drinks from FRS that are supposed to be a healthy alternative to other energy drinks.
And in case you were wondering, the article states there are about 2,000 energy drinks currently on the market, so the market is pretty crowded, but this one sounds interesting enough to check out, if I can find it.
