Sushi Train: Escalator Advertising
October 8, 2008 – 9:26 amOne of the monthly emails that I enjoy is the Ads of the World monthly winners.
If you haven’t visited Ads of the World before, I highly recommend you checking it out, especially if you are in advertising or marketing. I subscribe to the RSS feed, but there is so much content posted that it’s difficult to keep up. It helps keep your mind fresh when you see things like a creative Milky Way ad at the checkout of a grocery store.
Keep in mind that global cultures vary widely, so be sure to visit the site with an open mind and check your political correctness card at the homepage.
Internationally, pretty much anything goes.
One of the ads that I stumbled upon, which wasn’t an award winner, but I saw it on the site when I was reviewing some of the awards, was an ad that utilizes escalators.
I’ve posted about escalator ads before, as I think they aren’t overused too much yet here in the US.
The railing, which appears to have plates of sushi on it, is avoided by most people until they figure out what is going on, but it definitely gets your attention.
Without further ado, I present the Sushi Train:
Technorati Tags: escalator, advertising, sushi
One Response to “Sushi Train: Escalator Advertising”
Escalator handrail advertising has finally come to the USA. Visit www.adrailusa.com for more details.
ADRail USA is the exclusive licensee of EHC Global (www.ehc-global.com) - the worldwide patent hold of escalator handrail advertising technology.
By Tonya Kraan on Oct 8, 2008