New Pepsi logo: love it or hate it?
October 27, 2008 – 9:58 am
There is a story today on Ad Age about Pepsi’s new logo.
For a brand as large as Pepsi, the article raises a valid point: it costs big money to roll out a brand as big as this:
For Coke or Pepsi, when you add up all the trucks, vending machines, stadium signage, point-of-sale materials and more around the world, it could easily tally several hundred million dollars, the expert said.
Brand New, which is a great source of the inside scoop for branding changes (thanks Paul), has posted several times on Pepsi as the changes have rolled out for Pepsi, Mountain Dew (now Mtn Dew):
There is one comment from Andrew on the Brand New blog that stuck with me:
Something about these logos has lost the longevity that the originals seemed to have.
If you walk through the comments, the general consensus is overwhelmingly negative.
One Response to “New Pepsi logo: love it or hate it?”
Yuck! Hate it! That font and the new red, white and blue circle reminds me of something from the ’70s. And with the dotted “i” – the first time it’s been dotted – it doesn’t even read like Pepsi. With the logos from 1962 onward, I don’t even have to read the word to know it’s Pepsi. This new logo makes me read and that’s not good because I don’t have that instant recognition. But, of course, it is new. Perhaps in a few years once I get used to it, it won’t look so bad. But right now – hating it!
By AdCreative on Oct 31, 2008