New Pepsi logo: love it or hate it?
October 27, 2008 – 9:58 am
There is a story today on Ad Age about Pepsi’s new logo.
For a brand as large as Pepsi, the article raises a valid point: it costs big money to roll out a brand as big as this:
For Coke or Pepsi, when you add up all the trucks, vending machines, stadium signage, point-of-sale materials and more around the world, it could easily tally several hundred million dollars, the expert said.
Brand New, which is a great source of the inside scoop for branding changes (thanks Paul), has posted several times on Pepsi as the changes have rolled out for Pepsi, Mountain Dew (now Mtn Dew):
There is one comment from Andrew on the Brand New blog that stuck with me:
Something about these logos has lost the longevity that the originals seemed to have.
If you walk through the comments, the general consensus is overwhelmingly negative.
Technorati Tags: Pepsi, soda, logo, drinks, pop
One Response to “New Pepsi logo: love it or hate it?”
Yuck! Hate it! That font and the new red, white and blue circle reminds me of something from the ’70s. And with the dotted “i” – the first time it’s been dotted – it doesn’t even read like Pepsi. With the logos from 1962 onward, I don’t even have to read the word to know it’s Pepsi. This new logo makes me read and that’s not good because I don’t have that instant recognition. But, of course, it is new. Perhaps in a few years once I get used to it, it won’t look so bad. But right now – hating it!
By AdCreative on Oct 31, 2008