http://shakegently.com/2008/10/27/new-pepsi-logo-love-it-or-hate-it/ add business, marketing and technology together. shake gently. Thu, 19 Aug 2010 13:56:21 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://shakegently.com/2008/10/27/new-pepsi-logo-love-it-or-hate-it/comment-page-1/#comment-18378 AdCreative Sat, 01 Nov 2008 00:16:46 +0000 http://shakegently.com/2008/10/27/new-pepsi-logo-love-it-or-hate-it/#comment-18378 Yuck! Hate it! That font and the new red, white and blue circle reminds me of something from the ’70s. And with the dotted “i” – the first time it’s been dotted – it doesn’t even read like Pepsi. With the logos from 1962 onward, I don’t even have to read the word to know it’s Pepsi. This new logo makes me read and that’s not good because I don’t have that instant recognition. But, of course, it is new. Perhaps in a few years once I get used to it, it won’t look so bad. But right now – hating it! Yuck! Hate it! That font and the new red, white and blue circle reminds me of something from the ’70s. And with the dotted “i” – the first time it’s been dotted – it doesn’t even read like Pepsi. With the logos from 1962 onward, I don’t even have to read the word to know it’s Pepsi. This new logo makes me read and that’s not good because I don’t have that instant recognition. But, of course, it is new. Perhaps in a few years once I get used to it, it won’t look so bad. But right now – hating it!

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