Shake Gently – advertising technology blog

Teachers selling advertising on tests – gone too far?

There is nothing new about schools selling advertising, but is it now crossing the line?

What about advertising on tests?

Teacher Sells Advertising On Tests (via Mediapost)

At $10 dollars for a quiz, $20 for a test, and $30 for a final exam, Farber’s ads don’t pay for much- just the cost of printing the tests.

While I understand that schools are short on funding, I’m wondering if there aren’t other ways to approach revenue generation.

I heard from a college student at the University of Missouri that college professors are advertising on course materials as well.

I’m wondering what the advertisers think about the opportunity to reach students and what kind of response they have gotten.

Is this considered a tax contribution to the school? Are teachers going out and getting advertisers themselves?

Projects like Goldstar Registry and DonorsChoose.org are taking off, but they are supplemental and not a core source of driving revenue for schools.

It will be interesting to see how this pans out. Our education system needs some attention.

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