Innovate on Purpose

January 13, 2009 – 2:12 pm

In the tough financial times that we are in right now, too many companies drop their investments in innovation.

Via SmartBrief on Leadership, a link today to an article called Innovation isn’t free.

In summary:

Many companies talk about their innovation needs “..right up until they discover it might require an investment in time, resources and people to create a more innovative company. The last time I checked, anything that is valuable requires some investment.”

“If you are planning to try to innovate on the cheap, don’t bother.”

The blog post is short, but a good read to get your innovation braincells moving.

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  1. One Response to “Innovate on Purpose”

  2. This idea always baffles me – it seems that most companies, in any threat of crisis, immediately resort to survival mode.

    Not that what Wall Street thinks on a day-to-day basis matters a whole lot to me, but I don’t know of many companies that can focus on simply existing and continue to grow revenue and/or beat earnings expectations.

    It’s called an investment because there is associated risk involved. We get it. They’re scared. What these companies don’t realize, though, is that they’re defaulting to the bigger risk of assuming some startup with a great product isn’t going to come along and wipe them off the map.

    By Jameson Huckaba on Jan 15, 2009

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