Point-Counterpoint: ROI of Employee Engagement in Social Media

November 13, 2009 – 4:10 pm

I’m a huge believer that employee involvement in social media, within reasonable boundaries, is a good thing. But, many companies still block access to social media sites. Having social media and internet access policies are really the best route. Unfortunately, the people that think social media is a waste of time will never see this post. But I digress. And so, I present you: Point-Counterpoint.

The Cost Of Tweets And Pokes – Survey shows social networking sites are costing U.K. firms $2.3B a year, but they shouldn’t be banned.

The research firm found the use of social networking Web sites like Twitter and Facebook was costing British businesses 1.4 billion pounds ($2.3 billion) a year as employees “waste” an increasing amount of time on these sites.

The Über-Connected Organization: A Mandate for 2010:

Recent research provides evidence that there are business benefits to becoming an über-connected organization: Access to social media improves productivity. According to Dr Brent Coker from the Department of Management and Marketing at University of Melbourne in Australia, workers who engage in “Workplace Internet Leisure Browsing” are more productive than those who don’t. “People who surf the Internet for fun at work — within a reasonable limit of less than 20% of their total time in the office — are more productive by about 9% than those who don’t,” he says. “Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or shopping online under the pretense that it costs millions in lost productivity, however that’s not always the case.”

Technorati Tags: ,

  1. 2 Responses to “Point-Counterpoint: ROI of Employee Engagement in Social Media”

  2. Firms need to understand that one hour that results in the next big idea is greater than a thousand hours that end in vain.

    By Jared on Nov 13, 2009

  3. I believe there is, i agreed with Jared as well.

    By Rachelle on Feb 25, 2010

Post a Comment