Shake Gently – advertising technology blog

Geo Streams & Emerging Technology: Add Context to Mobile & Social Applications

First, I thought I’d post a link to the Mobile Marketer article about my recent presentation at ad:tech New York: Embrace location-based mobile services. In summary – location is a key component to many mobile and social applications.

The video below is from the RealTime CrunchUp: The Rise Of Geo Streams
My favorite point (a little less than 5 minutes in) is “adding context to interactions around what people do” – and I think this is one of the next big topics we’ll see over the next year or two.

Some interesting discussions around automated, always-on tracking vs. checking in.

A few other interesting reads:
Your Friend Is Only A Mile Away. Did You Know?

6 Innovative Ways Businesses are Capitalizing on Foursquare

Mobilize: The Dawn of Location-Aware Mobile Ads

Technorati Tags: mobile, location, advertising, emerging, technology