Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales (webinar)

December 8, 2009 – 9:19 am

1020 Placecast

1020 Placecast Invites You to Join a Conversation on Retail Marketing
Tuesday, December 15th 2009 at 9:30 AM PST / 12:30 PM EST

Brick and mortar marketers today are facing declines in brand loyalty and a decrease of traffic in their stores from recession pressures and eCommerce alternatives.

Retailers are responding with tried and true mechanisms like coupons, and combining them with innovations in marketing technology such as mining CRM data and mobile marketing.

Join us for a range of perspectives about new approaches to this age old problem from the CMO office to agencies, consumer researchers and mobile marketing professionals.

Some of the topics that will be discussed include:

  • Which are more valuable – new customers or the brand faithful? What’s the most effective way to connect with them?
  • In an increasingly mobile world, how are retailers breaking through the clutter?
  • What mobile marketing options are working at scale today for retailers? How does it fit into the overall marketing mix?
  • What are some real examples of successful location-based advertising that are happening right now? Who is doing it right?
  • With minimal experimental ad budgets, why should brand marketers explore location-based advertising?

The panel of experts will include:

Aaron Carpenter
VP of Marketing, The North Face
 
Kathryn Koegel Kathryn Koegel
President, Primary Impact Research
 
Dustin Jacobsen Dustin Jacobsen
Technical Director, Barkley
 
Jeff Montgomery Jeff Montgomery
Chief Revenue Office, 1020 Placecast
 
Jayne O’Donnell Moderated by: Jayne O’Donnell, retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail

To register for this event, please visit http://cculearning.com/placecast

Click here for full brochure

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