It’s that time of year. Time to evaluate some trends and make some predictions.
There are several good posts on 2010 trends and predictions, including a few below, some of which I agree with & some I don’t.
2010 Trends & Prediction Articles:
- Where Digital Marketing Is Heading in 2010 (Part 1) – AdAge
- Where Digital Marketing Is Heading in 2010 (Part 2) – AdAge
- Looking ahead to 2010 with Shiv Singh – SmartBlog
- 10 Things Changing Marketing In 2010 – MediaPost
- 2010 Predictions Round-Up – eMarketer
- Retail meets the Internet – in-store barcode scanning, inventory checking, comparison shopping, online ordering. This will also mesh well with the increase of ship to store, in-store ordering with home shipments, online ordering and return to store, etc. (eMarketer article)
- Virtual goods will take off as the next big Facebook thing for brands to do.
- The overhype of Augemented Reality (AR) will continue, but we’re a few years away yet. Everyday life? Hardly. (LA Times article)
- Twitter isn’t slowing down any time soon and will start to become more ingrained into everyday life. Twitter will also launch a revenue generating business model. I can’t imagine what type of fees they are paying for the text messaging service and it would be easy to monetize that by tagging all outbound messages with an ad.
- Geolocation and location-based services will experience significant growth, lead by foursquare. Gowalla, Loopt, Britekite & Google Latitude are all in the running. We’ll see some acquisitions, possibly by Facebook, as well as some partnerships with Apple, Google and mobile phone handset manufacturers like Nokia. While the gaming component doesn’t have mass appeal, the ability for brands to interact with consumers in real time has the ability to provide more context (time, location). Yelp, Where, CitySearch, Urbanspoon and others will see growth, mergers and acquisitions.
- Local marketing, through hyper-local targeting and the ability of small mom & pop brands to create a social media presence (Twitter, Facebook, blog) will start to become a reality. Local businesses will also start to see some growth through partnerships with companies like foursquare & Yelp (see above).
- Google’s Android Market will continue to grow in leaps and bounds and begin to approach Apple’s App Store in breadth of applications. Over the next 3 years, the iPhone and Android powered phones are going to be battling it out. (Android: Crashing the Smartphone Party & Android will continue to grow)
- With the growth of smartphones, having a mobile friendly website will become as important as a corporate website, especially as it relates to mobile search, locations, contact information and open hours.
- Consumers will get tired of every brand on Facebook and Twitter trying to become their friend. (article via @risleyranch)
- Mobile video will continue to grow, but is too small of a market yet except from a testing / research and development standpoint. While it’s possible to post video from your mobile phone to sites like YouTube, the quality is still pretty low. I’m sure we’ll see a few mobile phone videos posted that get some celebrities in trouble, though.
- Companies will start to assemble business cases around social media investment and realize they need a social media strategy in place by the end of 2010.
- People that claim to be social media experts will join the category of over hyped and under delivered. There are no get rich quick schemes that work. Just like no SEO expert can guarantee you the #1 spot on Google. I think that Ad Agencies, PR Firms and Social Media Consultants can help formulate a strategy – there has to be shared responsibility and participation between all parties involved – and it takes time to build a social media presence.
And the list goes on.
Where are you going to focus your attention in 2010?