Who Will Become the Location-based Leader?

March 10, 2010 – 3:51 pm

If you’re active in the social media space, you are probably being flooded with South by Southwest content: who’s going, what’s going to emerge from the event, etc.

One of the hot topics is location-based services and social networks.

I’m attempting to finalize the content for my upcoming presentation Connecting the Web to the Physical World: The Promise of Location-based Marketing for the iMedia Breakthrough Summit and I’m finding it difficult to keep up as news and announcements are coming out every day.

The latest news (New York Times) is that Facebook is rumored to be rolling out location-based services to their 400 million users in the next month or so.

Another good article on the topic at Inside Facebook discusses the idea around Facebook not trying to take out Foursquare, but instead focus on competing with Google.

Facebook updated their privacy policy last year and from what it sounds like, just waiting for the right moment to launch. With the huge amount of press around Foursquare, Gowalla, Loopt, and the launch of Google Buzz, the timing is probably right.

One key stat from the article as it relates to mobile and location:
Of Facebook’s more than 400 million users, about 50 percent log in to the site at least once a day, and 100 million people access the service from mobile devices. That makes the location feature an area of strong focus for the company.

Twitter, Google & Microsoft are all going to be putting a lot more resources behind their location-based services in the next few months.

I’ll be posting more details around location-based services after SXSW, so stay tuned.

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  1. One Response to “Who Will Become the Location-based Leader?”

  2. The GAME IS ON isn’t it Dustin!? I love it! After @ajbombers success with their latest SWARM BADGE party… I can’t help thinking of all the other outstanding business rewards for using this technique. We’re setting up a swarm badge party at Johnny’s Tavern in PV for mid April… working on the same idea for the TRAIN concert at Uptown on April 6th. The hardest challenge I’m facing is finding a list of the badges and the requirements to obtain them. I wonder what rewards Facebook will have… if any. Does Gowalla? Brightkite? Foursquare seems to have come out of the chutes the strongest… at least nationally. Wish I could see your presentation. Rock out with your hawk out!

    By Alexis Ceule on Mar 10, 2010

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