Will I See You at the iMedia Breakthrough Summit?

March 19, 2010 – 12:59 pm

iMedia Breakthrough Summit

On Tuesday, March 23rd, 2010, Alistair Goodman, CEO, 1020 Placecast & I are presenting a Master Class at the iMedia Breakthrough Summit.

Our session is called Connecting the Web to the Physical World: The Promise of Location-based Marketing and I included a summary of the session below. If you’re going, it would be great to connect. Not going? I’m interested in hearing your thoughts and will report back next week after the event.

The explosive growth in connected devices, GPS-enabled mobile phones, e-books, location aware browsers, apps that use location, augmented reality, and a wave of acquisitions in mobile are some of the many indicators that location is driving the next wave of innovation in digital marketing. Google, Apple, Microsoft, Nokia, RIM, Vodafone, and a new generation of technology and media firms specializing in location are creating the tools and platforms to deliver and consume content and advertising based on location across any device. The gap between the digital and physical worlds is quickly disappearing.

New opportunities are emerging to use location-aware marketing to drive consumers to physical experiences. For marketers, this means developing a new breed of marketing strategies, generating more efficient customer communication tools, and developing next-generation measurement models. This session is designed to showcase some of the emerging location-based technologies with real case studies, and offer early insights into the potential for marketers. Topics that will be addressed include key concepts and trends, different location-based technologies, an overview of companies working in the space and their offerings, new analytics, and how to ‚Äúsell-in” location-based programs.

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