Location-based Marketing Continues to Grow

March 26, 2010 – 1:34 pm

I predicted earlier this year that location-based marketing & advertising was going to explode in 2010. Well, here’s some validation of that prediction, with literally multiple updates coming out daily of new location-based services, companies getting funding, being featured in the New York Times and other mainstream press, etc.

There’s a huge list of companies in this space right now, but I thought I’d call out updates of three from the last three days: MyTown, Foursquare and Placecast.

MyTown

MyTown Hits 1.5 Million Location-Based Gamers; Ups The Social With Version 3.0
“…users on MyTown are averaging around 70 minutes of playtime a day, we’re told. Equally impressive: MyTown is opened 850,000 times a day. “

About Booyah:
Booyah, headquartered in Palo Alto, Calif., is dedicated to creating new forms of entertainment to the masses by bringing together elements of the real world and the digital world. The entire development team draws its creativity not only from highly respected studios, including Blizzard Entertainment, Activision, EA, and Insomniac Games, but also from a vast array of industries, such as Semi-Conductor, Consumer Web, and the Social Gaming space. The Company is financed by Kleiner Perkins Caufield & Byers’ iFund.

Foursquare

Four VC Firms Battle For Foursquare, Valuation Goes Stratospheric

About foursquare:
foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things. We aim to build things to not only help you keep up with the places your friends go, but that encourage you to discover new places and challenge you to explore your neighborhood in new ways.

Placecast

Placecast Raises $3 Million For Location-Based Mobile Marketing Technology

About Placecast:
Placecast is a location-based digital advertising service from 1020 Inc.. Placecast provides an opt-in advertising service via mobile devices designed to drive customers to specific physical spaces. Users input lists of their interests (bars, restaurants, types of shops) and receive direct-mail-type text messages from places of interest around them. 1020 was founded in 2005 and is based in San Francisco and New York. The company is funded by Voyager Capital and Onset Ventures.

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