About
the mission:
Shake and gently are two words that don’t usually go together, since they are actually conflicting. I first read this odd combination of two apparently conflicting words at some time in the past, but who knows where or when. But that’s not the point.
You look up the two words on dictionary.com: shake and gently, and it makes you wonder, those two words don’t go together.
Creativity and technology are two powerful words that when mixed properly can create revolutionary results.
Creativity and technology are also two words that fit right in line with the author’s background in business, advertising, marketing and software development.
Words that when thrown together and shaken can give you good results. Shake too hard and things go awry. Don’t shake them at all and you are missing out on some good opportunities.
the author:
Dustin Jacobsen, Vice President, Social Media & Technology at Barkley, leads the agency on interactive, mobile, social and emerging technology projects. He works on a variety of clients including Sonic Drive-In, 24 Hour Fitness, Blue Bunny Ice Cream and many others. Barkley is one of the top-ten independent advertising agencies in the US.
Prior to Barkley, Dustin worked at several start-up technology and marketing companies, leading cross-functional business, software engineering and marketing teams.
Dustin has a marketing degree from Iowa State University, including participation in a study abroad program at London Metropolitan University and received an MBA, magna cum laude, from Baker University.
He also co-authors a personal blog at http://dustinandlora.com/.
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