About

the mission:
Shake and gently are two words that don’t usually go together, since they are actually conflicting. I first read this odd combination of two apparently conflicting words at some time in the past, but who knows where or when. But that’s not the point.

You look up the two words on dictionary.com: shake and gently, and it makes you wonder, those two words don’t go together.

Creativity and technology are two powerful words that when mixed properly can create revolutionary results.

Creativity and technology are also two words that fit right in line with the author’s background in business, advertising, marketing and software development.

Words that when thrown together and shaken can give you good results. Shake too hard and things go awry. Don’t shake them at all and you are missing out on some good opportunities.

the author:
Dustin Jacobsen

Dustin Jacobsen is the Founder and Chief Strategy Officer at Flat Square Technology Group, a digital consulting practice that specializes in social media, web, mobile & CRM, where he is responsible for leading digital strategy.

Prior to joining Flat Square on a full-time basis, Jacobsen was Vice President, Social Media and Technology at Barkley, the largest employee-owned advertising agency in the US. He led the agency on digital, mobile, social and emerging technology projects. He worked on a variety of clients including Sonic Drive-In, 24 Hour Fitness, UMB Financial Corporation, Blue Bunny Ice Cream, Lee Jeans, Marmot, Weight Watchers, Casey’s General Stores, Krispy Kreme, Susan G. Komen 3-Day for the Cure & many others.

Before Barkley, Jacobsen worked at several start-up technology and marketing companies, leading cross-functional business, software engineering and marketing teams in the areas of online commerce, analytic and data mining software, CRM, mobile commerce, system integration and website development.

Jacobsen is a sought after speaker on social media, mobile and technology topics, with projects featured in various publications such as The New York Times, The Wall Street Journal, Advertising Age and technology related publications such as MediaPost, TechCrunch, eMarketer, Mobile Marketer, ReadWriteWeb and others.

He regularly presents at local and national events such as ad:tech, Mobile Insider Summit, iMedia Breakthrough Summit and others.

Jacobsen is a regularly featured guest on the technology show for Up to Date, broadcast by KCUR, Kansas City Public Media.

Jacobsen holds a marketing degree from Iowa State University, studied abroad at London Metropolitan University and received an MBA, magna cum laude, from Baker University.

Connect with Dustin Jacobsen