Archive for the ‘advertising’ Category
Friday, April 24th, 2009
I'm a research nerd and big fan of the Research Brief from MediaPost.
I also believe that social networking, if you can get past all the buzz and hype, is shaking up the advertising, marketing and PR communities.
At our ad agency at least, I've seen a huge increase in client ...
Posted in advertising, freshish thinking, research, social | 1 Comment »
Monday, April 20th, 2009
When I first read the story called Americans Blame Ad Agencies, Media for Economic Crisis from MarketingVox, I thought it was a joke. Really? Americans blame Ad Agencies? Where is the personal responsibility?
Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic ...
Posted in advertising, business, research | 1 Comment »
Thursday, April 9th, 2009
I'll admit that I don't know much about SpongeBob Square Pants outside of stumbling upon an episode here and there and reading about it on the Nick website:SpongeBob is a sea sponge who lives with his pet snail, Gary, in a fully furnished, two bedroom pineapple in the town of ...
Posted in advertising, creative | No Comments »
Friday, March 20th, 2009
I gave a presentation at our agency about what I’ve learned from the wine industry as it relates to social networking.
In this world of "always on" our personal and professional lives tend to intersect and I share my thoughts on social networking as it relates to hobbies.
Being social is ...
Posted in advertising, freshish thinking, social, technology | 1 Comment »
Thursday, March 5th, 2009
In the past, I was hesitant to say that my favorite microblogging service, Twitter, had gone mainstream. Major media coverage of Twitter has picked up significantly and posting Twitter usernames has become very common.
According to a recent MarketingVox article:Over one in ten (11%) online adults in the US say ...
Posted in advertising, freshish thinking, social, technology, twitter | No Comments »
Monday, December 15th, 2008
There is nothing new about schools selling advertising, but is it now crossing the line?
What about advertising on tests?
Teacher Sells Advertising On Tests (via Mediapost)
At $10 dollars for a quiz, $20 for a test, and $30 for a final exam, Farber's ads don't pay for much- just the cost ...
Posted in advertising | No Comments »
Friday, December 12th, 2008
Last year I had a post about how painful it was to renew my Fast Company and Inc Magazines, so I thought I would provide an update.
I've been getting direct mail and emails about renewing for a while, but just hadn't had a chance to do it. So, today was ...
Posted in advertising, technology | No Comments »
Monday, October 27th, 2008
There is a story today on Ad Age about Pepsi's new logo.
For a brand as large as Pepsi, the article raises a valid point: it costs big money to roll out a brand as big as this: For Coke or Pepsi, when you add up all the trucks, vending machines, ...
Posted in advertising, copy, creative | 1 Comment »
Wednesday, October 8th, 2008
One of the monthly emails that I enjoy is the Ads of the World monthly winners.
If you haven't visited Ads of the World before, I highly recommend you checking it out, especially if you are in advertising or marketing. I subscribe to the RSS feed, but there is so ...
Posted in advertising, creative, freshish thinking | 1 Comment »
Friday, October 3rd, 2008
A few weeks ago I attended the Fall 2008 CTIA event in San Francisco.
What is the event, you ask? CTIA organizes 2 events per year (Spring and Fall), and they are the largest wireless data events in the internet, wireless and telecommunications industries. It is kind of a who's who ...
Posted in CTIA, advertising, mobile, technology | No Comments »
