Archive for the ‘advertising’ Category
Wednesday, April 11th, 2012
I participate in quite a few events - both attending and speaking. Events are a key component of keeping relevant in a fast moving industry and building rapport with colleagues, clients and prospects. Attending isn't cheap, though, when you factor in the travel costs and the lost billable revenue. Planning ...
Posted in advertising | No Comments »
Friday, April 6th, 2012
I'm a sucker for good, free research. One of my favorite sources is eMarketer and I reference their research all the time in meetings and conversations. I'll be sharing some of my other favorites in the future, such as Forrester, Marketing Sherpa and others.
I highly recommend following eMarketer on SlideShare, ...
Posted in advertising, research | No Comments »
Monday, February 20th, 2012
I deal with this question daily: what is the ROI of our investment in social media?
It's a great and valid question without an easy answer.
Social media sites, from Facebook to Twitter to YouTube - don't live independent of other advertising and marketing initiatives.
You get more traffic to your social ...
Posted in advertising | No Comments »
Monday, November 21st, 2011
I recently had the opportunity to keynote a Kansas City Media Mix and Social Media Club Kansas City event. My presentation focused on the paid, earned and owned media types made popular by Forrester:
Defining Earned, Owned And Paid Media
I included the presentation below.
Paid, Earned & Owned: Social Media Opportunities ...
Posted in advertising, social | No Comments »
Friday, November 26th, 2010
There have been many discussions around the evolution of advertising lately.
You could argue the way consumers are engaged and products are sold is continually evolving, but I don't think we've seen such a dramatic shift as the last ten years. The internet, mobile, online video and most recently, social ...
Posted in advertising, freshish thinking, technology | 1 Comment »
Thursday, August 26th, 2010
With the announcement of Facebook Places, I wanted to share my thoughts. Facebook Places, for those that aren't familiar with it yet, is the latest feature from Facebook that allows you to "check in" at locations using an application on smartphone.
So here's the summary: In my opinion, Facebook Places is ...
Posted in advertising, freshish thinking, mobile | 1 Comment »
Thursday, July 22nd, 2010
Last week I was fortunate to be invited to speak on a panel about the future of advertising and location-based services at MobileBeat 2010.
Location is a hot topic in the industry, with venture capital flowing into this area (Andreessen Horowitz Leads $20 Million Investment in Foursquare)
VentureBeat put together a good ...
Posted in advertising, mobile, social, technology | No Comments »
Thursday, July 1st, 2010
I'm excited to announce that I'll be presenting along with some of the best minds in the industry about geolocation and the future of mobile advertising at MobileBeat 2010.
Overview:
The third annual MobileBeat conference is proud to introduce a new two-day format that offers expanded content and networking. Come join mobile ...
Posted in advertising | No Comments »
Tuesday, June 29th, 2010
There's been several great articles recently on location-based marketing that I'd like to share.
The first is a blog post from Soical Fresh: 21 Unique Location Examples from Foursquare, Gowalla, Whrrl and MyTown
In the article above are some great examples of how brands, large and small, are utilizing the various location-based ...
Posted in advertising, freshish thinking, mobile, social, technology | No Comments »
Tuesday, June 22nd, 2010
On the evening of June 22, 2010, the Social Media Club of Kansas City organized and Barkley hosted a speaker lineup on the topic of mobile marketing.
An introduction to mobile development and the landscape was presented by Mike Craig from Ruxter Mobile.
Barbara Ballard, from Little Springs Design, spoke about ...
Posted in advertising, mobile, social, technology | 2 Comments »
