Archive for the ‘advertising’ Category
Thursday, August 26th, 2010
With the announcement of Facebook Places, I wanted to share my thoughts. Facebook Places, for those that aren't familiar with it yet, is the latest feature from Facebook that allows you to "check in" at locations using an application on smartphone.
So here's the summary: In my opinion, Facebook Places is ...
Posted in advertising, freshish thinking, mobile | No Comments »
Thursday, July 22nd, 2010
Last week I was fortunate to be invited to speak on a panel about the future of advertising and location-based services at MobileBeat 2010.
Location is a hot topic in the industry, with venture capital flowing into this area (Andreessen Horowitz Leads $20 Million Investment in Foursquare)
VentureBeat put together a good ...
Posted in advertising, mobile, social, technology | No Comments »
Thursday, July 1st, 2010
I'm excited to announce that I'll be presenting along with some of the best minds in the industry about geolocation and the future of mobile advertising at MobileBeat 2010.
Overview:
The third annual MobileBeat conference is proud to introduce a new two-day format that offers expanded content and networking. Come join mobile ...
Posted in advertising | No Comments »
Tuesday, June 29th, 2010
There's been several great articles recently on location-based marketing that I'd like to share.
The first is a blog post from Soical Fresh: 21 Unique Location Examples from Foursquare, Gowalla, Whrrl and MyTown
In the article above are some great examples of how brands, large and small, are utilizing the various location-based ...
Posted in advertising, freshish thinking, mobile, social, technology | No Comments »
Tuesday, June 22nd, 2010
On the evening of June 22, 2010, the Social Media Club of Kansas City organized and Barkley hosted a speaker lineup on the topic of mobile marketing.
An introduction to mobile development and the landscape was presented by Mike Craig from Ruxter Mobile.
Barbara Ballard, from Little Springs Design, spoke about ...
Posted in advertising, mobile, social, technology | 2 Comments »
Thursday, June 10th, 2010
We live our lives in public - at least online. With every move made online indexed and aggregated into individual customer profiles, there is nowhere to hide on the World Wide Web.
Google indexes everything, collecting information from our computers, mobile devices, e-mail and now even through television. Google searches still ...
Posted in advertising, mobile, privacy, social, technology | No Comments »
Monday, April 19th, 2010
Monday, April 12th, 2010
Steve Kraske sits down with "Tech-sperts" Dustin Jacobsen, Director of Social Media and Technology at Barkley, and Justin Parlette, Support Systems Administrator at University of Missouri, Kansas City.
They review Apple's newest gadget, the iPad, cover news of iPhone 4.0 OS multitasking capabilities, and location-aware apps.
A few highlights:
iPad: ...
Posted in Kansas City, advertising, freshish thinking, technology | No Comments »
Friday, March 26th, 2010
I predicted earlier this year that location-based marketing & advertising was going to explode in 2010. Well, here's some validation of that prediction, with literally multiple updates coming out daily of new location-based services, companies getting funding, being featured in the New York Times and other mainstream press, etc.
There's a ...
Posted in advertising, mobile, technology | No Comments »
Friday, March 19th, 2010
On Tuesday, March 23rd, 2010, Alistair Goodman, CEO, 1020 Placecast & I are presenting a Master Class at the iMedia Breakthrough Summit.
Our session is called Connecting the Web to the Physical World: The Promise of Location-based Marketing and I included a summary of the session below. If you're going, it ...
Posted in advertising | No Comments »
Thursday, March 18th, 2010
Since many people have asked, I thought I'd post a link to the summary & audio files from the Thursday March 11, 2010 show on KCUR Up to Date with Steve Kraske: Smart Phone Revolution. I had a great time and look forward to upcoming technology shows.
Steve Kraske sits down ...
Posted in advertising | No Comments »
