Archive for the ‘advertising’ Category

Top 5 Holiday Ads of 2012

Saturday, December 22nd, 2012

Holiday ads are designed to tug at our heartstrings...and wallets. This year is no exception. As in years past, Target and Apple have some of the best commercials but Lowe's has a new campaign to inspire the inner Griswald in all of us. Last night, Apple began airing a sentimental ad ...

Netpage: Mobile App for Bringing Interactivity to Print

Wednesday, November 14th, 2012

December 2012 Esquire Cover I'm glad I can finally tell people what I've been working on the last few months. Netpage is a mobile app that allows you to clip, save and share content from a print publication. Esquire's use of Netpage is gaining most of the media buzz right now but ...

Your Website Looks Like Garbage On A MacBook Pro Retina Display

Wednesday, July 18th, 2012

I ordered a new MacBook Pro with Retina display a few weeks ago. You can read my post Should You Buy a MacBook Pro With Retina Display? Here is Why I Did for more details why. After a few weeks of using the new laptop, I have to say that so ...

Socialize Events to Extend Engagement and Drive ROI

Wednesday, April 11th, 2012

I participate in quite a few events - both attending and speaking. Events are a key component of keeping relevant in a fast moving industry and building rapport with colleagues, clients and prospects. Attending isn't cheap, though, when you factor in the travel costs and the lost billable revenue. Planning ...

2012 Digital Trends from eMarketer

Friday, April 6th, 2012

I'm a sucker for good, free research. One of my favorite sources is eMarketer and I reference their research all the time in meetings and conversations. I'll be sharing some of my other favorites in the future, such as Forrester, Marketing Sherpa and others. I highly recommend following eMarketer on SlideShare, ...

True Social Media ROI Requires Traditional Advertising Integration

Monday, February 20th, 2012

I deal with this question daily: what is the ROI of our investment in social media? It's a great and valid question without an easy answer. Social media sites, from Facebook to Twitter to YouTube - don't live independent of other advertising and marketing initiatives. You get more traffic to your social ...

Paid, Earned and Owned Media: KC Media Mix & SMCKC Presentation

Monday, November 21st, 2011

      I recently had the opportunity to keynote a Kansas City Media Mix and Social Media Club Kansas City event. My presentation focused on the paid, earned and owned media types made popular by Forrester: Defining Earned, Owned And Paid Media I included the presentation below. Paid, Earned & Owned: Social Media Opportunities ...

The Evolution of Advertising Continues

Friday, November 26th, 2010

There have been many discussions around the evolution of advertising lately. You could argue the way consumers are engaged and products are sold is continually evolving, but I don't think we've seen such a dramatic shift as the last ten years. The internet, mobile, online video and most recently, social ...

Is Facebook Places the AOL of location-based services?

Thursday, August 26th, 2010

With the announcement of Facebook Places, I wanted to share my thoughts. Facebook Places, for those that aren't familiar with it yet, is the latest feature from Facebook that allows you to "check in" at locations using an application on smartphone. So here's the summary: In my opinion, Facebook Places is ...

MobileBeat 2010 Summary: The Future of Advertising & Location

Thursday, July 22nd, 2010

Last week I was fortunate to be invited to speak on a panel about the future of advertising and location-based services at MobileBeat 2010. Location is a hot topic in the industry, with venture capital flowing into this area (Andreessen Horowitz Leads $20 Million Investment in Foursquare) VentureBeat put together a good ...