Archive for the ‘advertising’ Category

MobileBeat 2010: Geolocation & the Future of Mobile Advertising

Thursday, July 1st, 2010

I'm excited to announce that I'll be presenting along with some of the best minds in the industry about geolocation and the future of mobile advertising at MobileBeat 2010. Overview: The third annual MobileBeat conference is proud to introduce a new two-day format that offers expanded content and networking. Come join mobile ...

Location-Based Marketing: Strategy & Insight for Brands & Agencies

Tuesday, June 29th, 2010

There's been several great articles recently on location-based marketing that I'd like to share. The first is a blog post from Soical Fresh: 21 Unique Location Examples from Foursquare, Gowalla, Whrrl and MyTown In the article above are some great examples of how brands, large and small, are utilizing the various location-based ...

Mobile Marketing Presentations for Social Media Club Kansas City

Tuesday, June 22nd, 2010

On the evening of June 22, 2010, the Social Media Club of Kansas City organized and Barkley hosted a speaker lineup on the topic of mobile marketing. An introduction to mobile development and the landscape was presented by Mike Craig from Ruxter Mobile. Barbara Ballard, from Little Springs Design, spoke about ...

Online Privacy, Facebook, Google TV, iPhone, HTC EVO – June 2010 KCUR Up To Date Tech Show Summary

Thursday, June 10th, 2010

We live our lives in public - at least online. With every move made online indexed and aggregated into individual customer profiles, there is nowhere to hide on the World Wide Web. Google indexes everything, collecting information from our computers, mobile devices, e-mail and now even through television. Google searches still ...

iPad, iPhone, Location-Aware Apps: April 2010 KCUR Up to Date Summary

Monday, April 19th, 2010

Monday, April 12th, 2010 Steve Kraske sits down with "Tech-sperts" Dustin Jacobsen, Director of Social Media and Technology at Barkley, and Justin Parlette, Support Systems Administrator at University of Missouri, Kansas City. They review Apple's newest gadget, the iPad, cover news of iPhone 4.0 OS multitasking capabilities, and location-aware apps. A few highlights: iPad: ...

Location-based Marketing Continues to Grow

Friday, March 26th, 2010

I predicted earlier this year that location-based marketing & advertising was going to explode in 2010. Well, here's some validation of that prediction, with literally multiple updates coming out daily of new location-based services, companies getting funding, being featured in the New York Times and other mainstream press, etc. There's a ...

Will I See You at the iMedia Breakthrough Summit?

Friday, March 19th, 2010

On Tuesday, March 23rd, 2010, Alistair Goodman, CEO, 1020 Placecast & I are presenting a Master Class at the iMedia Breakthrough Summit. Our session is called Connecting the Web to the Physical World: The Promise of Location-based Marketing and I included a summary of the session below. If you're going, it ...

Summary: KCUR Up to Date with Steve Kraske: Smart Phone Revolution

Thursday, March 18th, 2010

Since many people have asked, I thought I'd post a link to the summary & audio files from the Thursday March 11, 2010 show on KCUR Up to Date with Steve Kraske: Smart Phone Revolution. I had a great time and look forward to upcoming technology shows. Steve Kraske sits down ...

Who Will Become the Location-based Leader?

Wednesday, March 10th, 2010

If you're active in the social media space, you are probably being flooded with South by Southwest content: who's going, what's going to emerge from the event, etc. One of the hot topics is location-based services and social networks. I'm attempting to finalize the content for my upcoming presentation Connecting the ...

KCUR Up to Date with Steve Kraske: Smart Phone Revolution

Tuesday, March 9th, 2010

Join me Thursday March 11, 2010 on KCUR Up to Date with Steve Kraske to talk about mobile. Have questions you want to hear answered? Topics you'd like for us to discuss? Don't be shy. Post a comment on the blog below or send me a message on Twitter (dustinj). The ...