Archive for the ‘advertising’ Category
Friday, March 19th, 2010
On Tuesday, March 23rd, 2010, Alistair Goodman, CEO, 1020 Placecast & I are presenting a Master Class at the iMedia Breakthrough Summit.
Our session is called Connecting the Web to the Physical World: The Promise of Location-based Marketing and I included a summary of the session below. If you're going, it ...
Posted in advertising | No Comments »
Thursday, March 18th, 2010
Since many people have asked, I thought I'd post a link to the summary & audio files from the Thursday March 11, 2010 show on KCUR Up to Date with Steve Kraske: Smart Phone Revolution. I had a great time and look forward to upcoming technology shows.
Steve Kraske sits down ...
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Wednesday, March 10th, 2010
If you're active in the social media space, you are probably being flooded with South by Southwest content: who's going, what's going to emerge from the event, etc.
One of the hot topics is location-based services and social networks.
I'm attempting to finalize the content for my upcoming presentation Connecting the ...
Posted in advertising | 1 Comment »
Tuesday, March 9th, 2010
Join me Thursday March 11, 2010 on KCUR Up to Date with Steve Kraske to talk about mobile. Have questions you want to hear answered? Topics you'd like for us to discuss? Don't be shy. Post a comment on the blog below or send me a message on Twitter (dustinj).
The ...
Posted in advertising, Kansas City, mobile, technology | 2 Comments »
Thursday, March 4th, 2010
There are several articles circulating around about what the ad agency of the future is going to look like, including Meet the agency of the future. Some even wonder the role agencies will play in the future. There were some really interesting comments on a post from Forrester when they ...
Posted in advertising | 3 Comments »
Tuesday, January 12th, 2010
The blog post below is part of my submission for the American Association of Advertising Agencies (4A's) Transformers Program.
Every few months I select a few emerging trends to dig into. I've discussed geo streams in a previous post and this is a further extension of that idea and many other ...
Posted in advertising, freshish thinking, mobile, social, technology | No Comments »
Monday, January 11th, 2010
It seems I'm asked this question every day: Will 2010 be the year for mobile? My answer hasn't changed: I don't believe there will be a specific year designated as the year mobile took off.
I believe we will continue to see steady growth in the mobile ecosystem and see ...
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Monday, January 4th, 2010
It's that time of year. Time to evaluate some trends and make some predictions.
There are several good posts on 2010 trends and predictions, including a few below, some of which I agree with & some I don't.
2010 Trends & Prediction Articles:
Where Digital Marketing Is Heading in 2010 (Part 1) ...
Posted in advertising, freshish thinking | 2 Comments »
Tuesday, December 22nd, 2009
Summary via http://blog.placecast.net/
On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, ...
Posted in advertising, freshish thinking, mobile, retail, technology | No Comments »
Tuesday, December 8th, 2009
1020 Placecast Invites You to Join a Conversation on Retail Marketing
Tuesday, December 15th 2009 at 9:30 AM PST / 12:30 PM EST
Brick and mortar marketers today are facing declines in brand loyalty and a decrease of traffic in their stores from recession pressures and eCommerce alternatives.
Retailers are responding with tried ...
Posted in advertising, freshish thinking, mobile, retail, technology | No Comments »
