Archive for the ‘advertising’ Category

Ad Agency of the Future – What Does it Look Like?

Thursday, March 4th, 2010

There are several articles circulating around about what the ad agency of the future is going to look like, including Meet the agency of the future. Some even wonder the role agencies will play in the future. There were some really interesting comments on a post from Forrester when they ...

AAAA Transformers: Location Adds Context & Context Adds Value

Tuesday, January 12th, 2010

The blog post below is part of my submission for the American Association of Advertising Agencies (4A's) Transformers Program. Every few months I select a few emerging trends to dig into. I've discussed geo streams in a previous post and this is a further extension of that idea and many other ...

Mobile Web Growth Fueled by Smartphones

Monday, January 11th, 2010

It seems I'm asked this question every day: Will 2010 be the year for mobile? My answer hasn't changed: I don't believe there will be a specific year designated as the year mobile took off. I believe we will continue to see steady growth in the mobile ecosystem and see ...

Trends, Predictions & Thoughts for 2010

Monday, January 4th, 2010

It's that time of year. Time to evaluate some trends and make some predictions. There are several good posts on 2010 trends and predictions, including a few below, some of which I agree with & some I don't. 2010 Trends & Prediction Articles: Where Digital Marketing Is Heading in 2010 (Part 1) ...

Recap – Placecast Webinar: Innovations in Retail: Using Mobile Technology to Drive Foot Traffic & Sales

Tuesday, December 22nd, 2009

Summary via http://blog.placecast.net/ On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, ...

Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales (webinar)

Tuesday, December 8th, 2009

1020 Placecast Invites You to Join a Conversation on Retail Marketing Tuesday, December 15th 2009 at 9:30 AM PST / 12:30 PM EST Brick and mortar marketers today are facing declines in brand loyalty and a decrease of traffic in their stores from recession pressures and eCommerce alternatives. Retailers are responding with tried ...

Geo Streams & Emerging Technology: Add Context to Mobile & Social Applications

Tuesday, November 24th, 2009

First, I thought I'd post a link to the Mobile Marketer article about my recent presentation at ad:tech New York: Embrace location-based mobile services. In summary - location is a key component to many mobile and social applications. The video below is from the RealTime CrunchUp: The Rise Of Geo Streams My ...

Mobile: Drivers, Usage & Statistics

Thursday, November 12th, 2009

I listened to a webinar today on mobile presented by Omniture, eMarketer and uLocate called Don't Worry, Be Appy: Measuring Customers, Smart Phones and App Usage. It was packed with statistics and trends that's worth sharing. It's available for free online viewing or download. Summary below: Do you want to know ...

How Google’s purchase of AdMob impacts the mobile ecosystem

Wednesday, November 11th, 2009

By now, most people have probably heard that Google has offered up $750 million of Google stock for mobile ad network AdMob. I've had a lot of discussions recently about how I think the AdMob buyout by Google will impact the mobile ecosystem. I don't think there will be a "year ...

iPhone Apps: From Idea to Implementation

Friday, October 16th, 2009

Ask anyone working at an ad agency or interactive firm these days and iPhone applications are hot. They're new, exciting and fun to play around with. The amount of innovation happening in mobile is amazing with major brands launching apps as well as new players emerging, such as RedLaser, an ...