Archive for the ‘advertising’ Category
Friday, September 28th, 2007
I enjoy the creativity used to buy and sell stuff on craigslist and eBay, particularly when it comes to jewelry.
I provided just a few stellar examples below from craigslist, but there are probably millions that are just as hilarious. Or sad, depending on how you look at it.
The first ...
Posted in advertising | 1 Comment »
Wednesday, September 26th, 2007
Maybe the recent toy recalls were still on my mind and I hadn't gotten enough caffeine in my system this morning, but I had to do a double take because the first time I read the Baby Center headline, because I thought it said: Recall Toy Sale
I came to my ...
Posted in advertising, copy | No Comments »
Monday, September 24th, 2007
For those following the news, GM workers went on strike this morning. [via]
I won't go into a deep discussion about the good / bad of unions, but I personally don't think the UAW is relevant in today's business world, but thats for another day. Theres economist and plenty of ...
Posted in Kansas City, advertising, business | No Comments »
Monday, September 17th, 2007
via Marketing Vox, I read today that comScore, one of the heavyweights when it comes to tracking and reporting on consumer behavior, is creating a "Conversational Media Report" that will report on blog readership and social networking site traffic.
"Forrester Research Charlene Li told eWEEK that the move indicates blogs ...
Posted in advertising, research, social | No Comments »
Tuesday, September 11th, 2007
I always find it interesting to follow the rise and fall of brands, especially when people use their name in their brand or a brand it closely tied to a specific individual.
Macy's is launching what it is calling its largest brand rollout in its history with an exclusive line called ...
Posted in advertising, retail | No Comments »
Wednesday, September 5th, 2007
[via]
If so, read on. You are in demand to help market to other geeks.
Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are ...
Posted in advertising | 2 Comments »
Monday, August 27th, 2007
"A letter from nearly 30 attorneys general sent to federal officials to investigate the ingredients and marketing of alcoholic energy drinks this week will likely prompt greater scrutiny of those products, experts said yesterday." [ via Promo Magazine]
AdAge also posted a story: State Attorneys General Attack Marketing of Alcoholic Energy ...
Posted in advertising, government | 2 Comments »
Thursday, August 23rd, 2007
I was reading the August 6th edition of Brandweek and there were a couple articles in there that are worth a mention.
One article about Johnson & Johnson's Ortho Evra Patch and another article about GlaxoSmithKline's new drug, Alli.
There was also an article a few days ago on MSNBC about the ...
Posted in advertising, business, government | 1 Comment »
Friday, August 17th, 2007
I was reading today that MTV Networks is planning to invest more than $500 million over the next two years to develop and distribute games across its global portfolio.
[via]
"The $500 million investment includes a $100 million commitment from MTVN's Nickelodeon Kids & Family Group earmarked for the development, distribution and ...
Posted in advertising, social | No Comments »
Wednesday, August 15th, 2007
With all of the negative press around food advertising and kids, it is good to read an article (via) about somebody promoting healthy eating.
"The Web site at MightyGiants.com features a program that teaches kids healthy eating habits and exercise through an interactive game. It also includes an area for ...
Posted in advertising, creative | 1 Comment »
