Archive for the ‘advertising’ Category
Monday, January 4th, 2010
It's that time of year. Time to evaluate some trends and make some predictions.
There are several good posts on 2010 trends and predictions, including a few below, some of which I agree with & some I don't.
2010 Trends & Prediction Articles:
Where Digital Marketing Is Heading in 2010 (Part 1) ...
Posted in advertising, freshish thinking | 2 Comments »
Tuesday, December 22nd, 2009
Summary via http://blog.placecast.net/
On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, ...
Posted in advertising, freshish thinking, mobile, retail, technology | No Comments »
Tuesday, December 8th, 2009
1020 Placecast Invites You to Join a Conversation on Retail Marketing
Tuesday, December 15th 2009 at 9:30 AM PST / 12:30 PM EST
Brick and mortar marketers today are facing declines in brand loyalty and a decrease of traffic in their stores from recession pressures and eCommerce alternatives.
Retailers are responding with tried ...
Posted in advertising, freshish thinking, mobile, retail, technology | No Comments »
Tuesday, November 24th, 2009
First, I thought I'd post a link to the Mobile Marketer article about my recent presentation at ad:tech New York: Embrace location-based mobile services. In summary - location is a key component to many mobile and social applications.
The video below is from the RealTime CrunchUp: The Rise Of Geo Streams
My ...
Posted in advertising | No Comments »
Thursday, November 12th, 2009
I listened to a webinar today on mobile presented by Omniture, eMarketer and uLocate called Don't Worry, Be Appy: Measuring Customers, Smart Phones and App Usage. It was packed with statistics and trends that's worth sharing. It's available for free online viewing or download.
Summary below:
Do you want to know ...
Posted in advertising, mobile, research | 1 Comment »
Wednesday, November 11th, 2009
By now, most people have probably heard that Google has offered up $750 million of Google stock for mobile ad network AdMob.
I've had a lot of discussions recently about how I think the AdMob buyout by Google will impact the mobile ecosystem. I don't think there will be a "year ...
Posted in advertising, mobile, technology | No Comments »
Friday, October 16th, 2009
Ask anyone working at an ad agency or interactive firm these days and iPhone applications are hot.
They're new, exciting and fun to play around with. The amount of innovation happening in mobile is amazing with major brands launching apps as well as new players emerging, such as RedLaser, an ...
Posted in advertising, mobile, technology | No Comments »
Thursday, October 15th, 2009
I can't remember who sent me this link, but I though it was relevant to share.
Facebook Now Running Over 30,000 Servers
Facebook, with over 300 million users, is one of the largest sites on the Internet serving over 200 billion pages per month. They are collecting somewhere in the realm ...
Posted in advertising | No Comments »
Friday, April 24th, 2009
I'm a research nerd and big fan of the Research Brief from MediaPost.
I also believe that social networking, if you can get past all the buzz and hype, is shaking up the advertising, marketing and PR communities.
At our ad agency at least, I've seen a huge increase in client ...
Posted in advertising, freshish thinking, research, social | 1 Comment »
Monday, April 20th, 2009
When I first read the story called Americans Blame Ad Agencies, Media for Economic Crisis from MarketingVox, I thought it was a joke. Really? Americans blame Ad Agencies? Where is the personal responsibility?
Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic ...
Posted in advertising, business, research | 1 Comment »
