Archive for the ‘advertising’ Category

Alcohol energy drinks come under fire; caffeine next?

Monday, August 27th, 2007

"A letter from nearly 30 attorneys general sent to federal officials to investigate the ingredients and marketing of alcoholic energy drinks this week will likely prompt greater scrutiny of those products, experts said yesterday." [ via Promo Magazine] AdAge also posted a story: State Attorneys General Attack Marketing of Alcoholic Energy ...

Does drug advertising need more government oversight?

Thursday, August 23rd, 2007

I was reading the August 6th edition of Brandweek and there were a couple articles in there that are worth a mention. One article about Johnson & Johnson's Ortho Evra Patch and another article about GlaxoSmithKline's new drug, Alli. There was also an article a few days ago on MSNBC about the ...

MTV has deep pockets for gaming

Friday, August 17th, 2007

I was reading today that MTV Networks is planning to invest more than $500 million over the next two years to develop and distribute games across its global portfolio. [via] "The $500 million investment includes a $100 million commitment from MTVN's Nickelodeon Kids & Family Group earmarked for the development, distribution and ...

Eat your veggies, says the giant

Wednesday, August 15th, 2007

With all of the negative press around food advertising and kids, it is good to read an article (via) about somebody promoting healthy eating. "The Web site at MightyGiants.com features a program that teaches kids healthy eating habits and exercise through an interactive game. It also includes an area for ...

NFL to require sideline photographers to wear vests with logos

Friday, August 10th, 2007

From the "seems odd but whatever" department, apparently the NFL is going to require sideline photographers to wear vests that include both a Canon and Reebok [details] via mediabistro.com Sports apparel with logos has been the norm for quite a while in professional sports and has trickled down to youth sports ...

Community counts: reviews and comparison sites impact purchase decisions

Tuesday, August 7th, 2007

Ok, so my tires on my Jeep don't look that bad, but it is time to get some new treads, and I'm taking my Jeep in to have some other service done to it, so now is as good of time as ever. Unfortunately its going to set me ...

Power 150: The top 150 marketing blogs

Monday, August 6th, 2007

Who has the top blog? Today is the official launch of the Power 150 by Todd Andrlik over at AdAge.com. "The Power 150 is the creation of PR executive and keen blogger Todd Andrlik. He used three objective measures -- algorithmic metrics based on Google PageRank, Bloglines subscriptions, and Technorati ranking -- ...

The key to telemarketing: talk fast

Thursday, August 2nd, 2007

We are in the process of joining the growing number of households that are disconnecting their home phone service. I don't normally answer the home phone, because: I don't give out the number to anyone since I know we are disconnecting it at some point in the future. Anyone that wants to get ...

The Spice Girls leave their fate to the community

Tuesday, July 31st, 2007

Has hell frozen over? Do I really have a post about the Spice Girls? This post isn't to discuss their "music", if you want to call it that, but like Barney, the Spice Girls have a passionate anti-Spice Girls following. People that do everything within their power to try and ...

Recruiting Video 2.0: Connected Ventures hits a home run

Thursday, July 26th, 2007

I got an IM from my friend Kyle about a cool recruiting video from Connected Ventures with some employees lip synching to Flagpole Sitta by Harvey Danger. We did this video one night after work. We are a company called Connected Ventures, a group of friends who work for: Vimeo, CollegeHumor, ...