Archive for the ‘advertising’ Category

The Spice Girls leave their fate to the community

Tuesday, July 31st, 2007

Has hell frozen over? Do I really have a post about the Spice Girls? This post isn't to discuss their "music", if you want to call it that, but like Barney, the Spice Girls have a passionate anti-Spice Girls following. People that do everything within their power to try and ...

Recruiting Video 2.0: Connected Ventures hits a home run

Thursday, July 26th, 2007

I got an IM from my friend Kyle about a cool recruiting video from Connected Ventures with some employees lip synching to Flagpole Sitta by Harvey Danger. We did this video one night after work. We are a company called Connected Ventures, a group of friends who work for: Vimeo, CollegeHumor, ...

JetBlue Airways gets a thumbs up

Wednesday, July 11th, 2007

I realize that companies launch movie campaigns all the time, but I thought the JetBlue partnership was worth mentioning. People really dig the Simpsons TV show, as you can tell by how long its been on. There is even a Wikipedia page for Springfield. JetBlue has been named the ...

Its hip to be Green

Monday, July 9th, 2007

I'll be posting several articles on going Green. For those that know me, they know I'm sort of a tree-hugger when it comes to the environment, trying to do what I can to offset things, even if I do drive an SUV. Carbon neutrality is all the rage, especially in ...

Kwik-E-Mart in a box - The Simpsons take over a handful of 7-Elevens

Tuesday, July 3rd, 2007

As part of promoting the upcoming Simpsons Movie, several 7-Eleven's around the country have been converted to Kwik-E-Marts. According to the Denver Business Journal, there were around 12 or so stores converted in New York; Chicago; Dallas; Seattle; Burbank; Los Angeles; Henderson, Nev.; Orlando; Mountain View, Calif.; Bladensburg, Md.; and Vancouver, British ...

Puddle magnet

Wednesday, June 27th, 2007

Kid in the Puddle Originally uploaded by InPadure What is it about puddles that so intrigues the kid in us? How can advertisers capture that same spirit that kids have when they are splashing around in puddles? PS - its been raining today. Technorati Tags: kid, explore, exploration

Vodka from Russia or Iceland? Just make it smooth.

Monday, June 25th, 2007

Seems to be a fair amount press around vodka lately, especially from Reyka Vodka, Iceland's first and only premium vodka. They were featured in an e-mail from AdCritic.com as well as several posts on Adrants. My favorite line, especially as flavored vodkas become more prevalent in the US: In Iceland, we ...

Do glasses the man maketh?

Thursday, June 21st, 2007

I need to get new glasses, so when I stumbled upon this image on Ads of the World by oogmerk opticians with the tagline "Get the respect you deserve" I had to post a link to it. The discussions around the difference images are definitely conversation starters when you walk around ...

Get yourself a free Root Beer Float tonight from SONIC

Thursday, June 7th, 2007

My colleagues at Barkley have been busy preparing for Free Root Beer Float Night tonight from Sonic. For those not in the know, from 8 p.m. until midnight, anyone who visits a participating SONIC Drive-In can get a free Root Beer Float. Technorati Tags: SONIC, root beer, float

Beyond page view tracking: determining engagement

Tuesday, May 29th, 2007

Good reminder article today from Chief Marketer called The Death of the Page View. In a Web 2.0 world, there are many other factors that have to be considered, including RSS feeds, MySpace profile friends, and YouTube favorites, just to name a few. There are also some technical challenges in ...