Archive for the ‘Barkley’ Category

Cause Marketing & Brands that Give Back

Thursday, December 3rd, 2009

We were excited to see several Barkley clients featured by Ladies Home Journal as Brands That Give Back. Sonic Drive-In, Lee Jeans and L’Oreal Paris were recognized as brands that truly care. And that feels good working on projects that give back. Companies That Care: Brands That Give Back By Richard Eisenberg In this ...

Exporting contact list trickery with Outlook and Exchange

Friday, August 1st, 2008

One of my goals when networking is to always walk away with contact information, preferably in the form of a business card. Why, you ask? In this day of social networks, you'd be surprised how easily you can connect to others through a few degrees of separation. Let me use LinkedIn as ...

Twitter 101: an overview of Twitter, tools and brand strategy

Wednesday, April 30th, 2008

I gave a presentation on Twitter today at Barkley and I had several requests to share the information so I thought the easiest way would be to post it on my blog. As you might have noticed, my blogging has trailed off recently as I've been spending more time with Twitter ...

Why blog? Well, I do work at a digital agency, after all.

Wednesday, November 14th, 2007

As a contributor to The Age of Conversation book, I met several people that are very active in marketing and blogging, including David Armano. A good follow-up post by David today about the question he asked to his audience: Should digital agencies be blogging? Blogging with a purpose is a key thread, ...

Windows Mobile – automatically forward text messages to another phone number

Tuesday, November 6th, 2007

As part of mobile marketing and emerging media teams at Barkley, I test a lot of different phones and mobile devices. As part of that, it is nice to be able to forward all of the content to the test device, including voice calls and text messages. The devices already ...

Share the mobile passion with your customers

Tuesday, July 24th, 2007

Mark Logan, VP / Director of Interactive here at Barkley wrote an article on mobile marketing 101: share the love that people share with their phones. He hits on some key points for integrating mobile into your overall marketing strategies. Embrace User Control Get Personal Optimize for Mobile Provide Value Check out the full article ...

Does an iPhone increase your coolness factor?

Friday, July 20th, 2007

I'm not sure if an iPhone increases your coolness factor, but I'll find out in the next 2 weeks. I'll be giving a presentation on the iPhone to the rest of our company (Barkley) August 1st. Do you have hands on experience with the device? I'd be interested in ...

Pregnant is the new black

Friday, June 22nd, 2007

My wife Lora is due with our first little one on October 16. I found out last night that Jeremy, one of my Barkley colleagues, has been added to the growing list of families with babies on the way. I know of about 10 others off the top of ...

Get yourself a free Root Beer Float tonight from SONIC

Thursday, June 7th, 2007

My colleagues at Barkley have been busy preparing for Free Root Beer Float Night tonight from Sonic. For those not in the know, from 8 p.m. until midnight, anyone who visits a participating SONIC Drive-In can get a free Root Beer Float. Technorati Tags: SONIC, root beer, float

Pandora Founder visits Barkley and holds KC get-together

Wednesday, February 21st, 2007

Tim Westergren, Chief Strategy Officer & Founder of Pandora, stopped by to visit Barkley today, and will be holding a Kansas City get-together at the Screenland Theatre in the Crossroads tonight at 7 PM. Check out the Pandora blog for details. If you haven't heard of Pandora, it is a ...