Archive for the ‘copy’ Category
Monday, October 27th, 2008
There is a story today on Ad Age about Pepsi's new logo.
For a brand as large as Pepsi, the article raises a valid point: it costs big money to roll out a brand as big as this: For Coke or Pepsi, when you add up all the trucks, vending machines, ...
Posted in advertising, copy, creative | 1 Comment »
Saturday, December 15th, 2007
It seems like the minute you subscribe to a magazine they start sending you renewal forms.
The time to renew my Inc. and Fast Company subscriptions finally rolled around.
I'll walk through the renewal process for Inc. below, but the process is the same for Fast Company, as the parent company for ...
Posted in advertising, business, copy, direct, retail | 1 Comment »
Monday, October 15th, 2007
I was recycling some boxes in my office over the weekend and stumbled upon some text on the inside part of the box of one of my Seagate hard drives (Barracuda 750GB SATA-300, to be specific).
Sure, the pictures are a bit fuzzy, but I have resorted to using my camera ...
Posted in copy, retail, technology | No Comments »
Wednesday, September 26th, 2007
Maybe the recent toy recalls were still on my mind and I hadn't gotten enough caffeine in my system this morning, but I had to do a double take because the first time I read the Baby Center headline, because I thought it said: Recall Toy Sale
I came to my ...
Posted in advertising, copy | No Comments »
