Shake Gently - advertising technology blog » CTIA

Text Messaging Growth

Dustin Jacobsen — Mon, 09 Nov 2009 23:13:21 +0000

I’ll be posting some details about ad:tech New York soon, but I wanted to post some statistics that were listed in the New York Times Technology section today:

The number of text messages transmitted in the United States grew by more than 80% over the 12 months ended in June with 135.2 billion text messages transmitted in the US during the month of June (2009).

The article references the change in phone plans that now support lower fees for text messaging, as the number of text messaging capable phones has only increased slightly (7.3% from June to June).

The other change that I see is that new mobile devices make texting much easier.

While iPhone apps are the hot thing right now, don’t lose sight of text messaging in your mobile marketing plan as it has the most reach.

Mobile Phone Technology and Trends Update

Dustin Jacobsen — Fri, 03 Oct 2008 14:55:33 +0000

A few weeks ago I attended the Fall 2008 CTIA event in San Francisco.
What is the event, you ask? CTIA organizes 2 events per year (Spring and Fall), and they are the largest wireless data events in the internet, wireless and telecommunications industries. It is kind of a who’s who in the industry, with all of the mobile carriers (Verizon, Sprint, T-Mobile, AT&T, etc), device makers (BlackBerry, Nokia, etc), application providers and everyone involved in the mobile ecosystem.

I like to keep our agency updated with the latest on mobile marketing, text messaging, GPS, etc, and I was scheduled to present to the agency, so the timing worked out well.

Below is my presentation I gave to our agency on mobile, including recent trends, devices and an update on mobile advertising.

Want more details on any specific topic? Drop me a line.

Mobile Update October 2008

View SlideShare presentation (tags: mobile ctia)

Technorati Tags: mobile, CTIA, technology, phone, mobilemarketing, sms, textmessage, internet

CTIA Fall 2008

Dustin Jacobsen — Wed, 10 Sep 2008 20:30:57 +0000

I’m at the fall 2008 CTIA Wireless IT & Entertainment conference in San Francisco this week.

Like many of my colleagues, my blog has taken a backseat to many other things, such as Twitter.

That being said, I will be posting updates via my Twitter account at http://twitter.com/dustinj. Updates will also be posted (through integration) to the Twitter widget on the right of this blog (and any other place I have integration like Facebook, Plaxo Pulse, etc).

Currently, the tracks that I will be attending include the following.

Tuesday

Mobile Marketing and Advertising Metrics: Establishing Meaningful Benchmarks and KPIs
Mobile Marketing Ecosystem: What Carriers Want?
Mobile Marketing Ecosystem: What Brands and Agencies Want?
Mobile Social Networks

Wednesday

mCommerce: Device, Application, or Technology?
Consumers, Mobile Devices, and LBS – Defining the Marketing Zen Moment
The Common Short Code Potential: Picking Apart the Pieces of the Puzzle
Accelerating Mobile Use: Upsetting the Mobile Paradigm

I’m hoping to post a summary of the event (probably a presentation via slideshare) in late September in preparation for a presentation I’ll be giving Oct 1.

If you are at the event yourself or want more details about it (I’ve been to the event the last 3 years), give me a shout or leave a comment.