Archive for the ‘freshish thinking’ Category

Social Networking Generates Leads & Helps Close Deals

Friday, April 24th, 2009

I'm a research nerd and big fan of the Research Brief from MediaPost. I also believe that social networking, if you can get past all the buzz and hype, is shaking up the advertising, marketing and PR communities. At our ad agency at least, I've seen a huge increase in client ...

Wine and Social Networking - Wine 2.0

Friday, March 20th, 2009

I gave a presentation at our agency about what I’ve learned from the wine industry as it relates to social networking. In this world of "always on" our personal and professional lives tend to intersect and I share my thoughts on social networking as it relates to hobbies. Being social is ...

Twitter Goes Mainstream

Thursday, March 5th, 2009

In the past, I was hesitant to say that my favorite microblogging service, Twitter, had gone mainstream. Major media coverage of Twitter has picked up significantly and posting Twitter usernames has become very common. According to a recent MarketingVox article:Over one in ten (11%) online adults in the US say ...

Second Life Classroom in the classroom at Iowa State University

Monday, October 20th, 2008

As an alumni of Iowa State University and Baker University, I try to stay on top of the latest happenings at the schools. For Iowa State, I receive their College of Business alumni magazine called "Prospectus" and published twice per year. In addition to sending out the magazine in print, they ...

Sushi Train: Escalator Advertising

Wednesday, October 8th, 2008

One of the monthly emails that I enjoy is the Ads of the World monthly winners. If you haven't visited Ads of the World before, I highly recommend you checking it out, especially if you are in advertising or marketing. I subscribe to the RSS feed, but there is so ...

Home Depot gets props for recycling compact fluorescent light bulbs (CFLs)

Tuesday, July 8th, 2008

A few years ago, I started replacing my standard light bulbs with compact fluorescent light bulbs. Note: Keep in mind that when you start replacing bulbs that there are a few different size bulbs, as well as different levels of true white light (soft white vs. day light). Also, ...

Could Twitter be a platform for mobile payments?

Tuesday, July 1st, 2008

A great article today from Silicon Alley Insider called How Twitter Could Be Worth A Billion In A Year [via Mediapost] I'm a huge fan of Twitter, and I agree that Twitter has potential for being a platform for mobile payments. Not sure what Twitter is? You can check out my Twitter ...

Twitter 101: an overview of Twitter, tools and brand strategy

Wednesday, April 30th, 2008

I gave a presentation on Twitter today at Barkley and I had several requests to share the information so I thought the easiest way would be to post it on my blog. As you might have noticed, my blogging has trailed off recently as I've been spending more time with Twitter ...

Don’t be a fool: some classics

Monday, March 31st, 2008

You don't have to search very far to find all kinds of office pranks on the internet, from people filling whole rooms to the ceiling with styrofoam peanuts to all kinds of craziness, but I thought I would share a few of the standards. One of the best was a joke ...

The Very Short List: Cycling Safety

Thursday, March 27th, 2008

One of the lists that I subscribed to recently is called the Very Short List. Very Short List (VSL) is a free, daily e-mail that points to excellent new (and sometimes vintage) entertainment and media that haven’t been hyped to within an inch of their lives. Each weekday, we tell our ...