Archive for the ‘freshish thinking’ Category

SXSW Interactive 2010 Recap

Tuesday, March 30th, 2010

    I've been trying to make it to South by Southwest Interactive (SXSWi) for several years, but the planets just never aligned.. That is, until this year. SXSW, for those unfamiliar with the event, is held each Spring in Austin, TX and includes Interactive, Film & Music sessions spread across 1 1/2 ...

Web Design: Winning Awards vs. Driving Sales

Thursday, January 28th, 2010

So where do I begin? First, let me explain the image above. It's a web heat map. What's a web heat map, you ask? Wikipedia describes a web heat map as a representation "..used for displaying areas of a Web page most frequently scanned by visitors." The above heat map from ...

AAAA Transformers: Location Adds Context & Context Adds Value

Tuesday, January 12th, 2010

The blog post below is part of my submission for the American Association of Advertising Agencies (4A's) Transformers Program. Every few months I select a few emerging trends to dig into. I've discussed geo streams in a previous post and this is a further extension of that idea and many other ...

Trends, Predictions & Thoughts for 2010

Monday, January 4th, 2010

It's that time of year. Time to evaluate some trends and make some predictions. There are several good posts on 2010 trends and predictions, including a few below, some of which I agree with & some I don't. 2010 Trends & Prediction Articles: Where Digital Marketing Is Heading in 2010 (Part 1) ...

Recap – Placecast Webinar: Innovations in Retail: Using Mobile Technology to Drive Foot Traffic & Sales

Tuesday, December 22nd, 2009

Summary via http://blog.placecast.net/ On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, ...

Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales (webinar)

Tuesday, December 8th, 2009

1020 Placecast Invites You to Join a Conversation on Retail Marketing Tuesday, December 15th 2009 at 9:30 AM PST / 12:30 PM EST Brick and mortar marketers today are facing declines in brand loyalty and a decrease of traffic in their stores from recession pressures and eCommerce alternatives. Retailers are responding with tried ...

Point-Counterpoint: ROI of Employee Engagement in Social Media

Friday, November 13th, 2009

I'm a huge believer that employee involvement in social media, within reasonable boundaries, is a good thing. But, many companies still block access to social media sites. Having social media and internet access policies are really the best route. Unfortunately, the people that think social media is a waste ...

Crowdsourcing for ad:tech NY panel discussion questions

Wednesday, October 14th, 2009

This post is a combination of a shameless plug for an upcoming presentation as well as a call for some questions that you would like to hear more about. In preparation for an upcoming panel that I'm part of at ad:tech New York, I'd like to field some questions about the ...

Social Networking Generates Leads & Helps Close Deals

Friday, April 24th, 2009

I'm a research nerd and big fan of the Research Brief from MediaPost. I also believe that social networking, if you can get past all the buzz and hype, is shaking up the advertising, marketing and PR communities. At our ad agency at least, I've seen a huge increase in client ...

Wine and Social Networking – Wine 2.0

Friday, March 20th, 2009

I gave a presentation at our agency about what I’ve learned from the wine industry as it relates to social networking. In this world of "always on" our personal and professional lives tend to intersect and I share my thoughts on social networking as it relates to hobbies. Being social is ...