Archive for the ‘freshish thinking’ Category
Thursday, January 28th, 2010
So where do I begin?
First, let me explain the image above. It's a web heat map. What's a web heat map, you ask? Wikipedia describes a web heat map as a representation "..used for displaying areas of a Web page most frequently scanned by visitors."
The above heat map from ...
Posted in design, freshish thinking, technology | 3 Comments »
Tuesday, January 12th, 2010
The blog post below is part of my submission for the American Association of Advertising Agencies (4A's) Transformers Program.
Every few months I select a few emerging trends to dig into. I've discussed geo streams in a previous post and this is a further extension of that idea and many other ...
Posted in advertising, freshish thinking, mobile, social, technology | No Comments »
Monday, January 4th, 2010
It's that time of year. Time to evaluate some trends and make some predictions.
There are several good posts on 2010 trends and predictions, including a few below, some of which I agree with & some I don't.
2010 Trends & Prediction Articles:
Where Digital Marketing Is Heading in 2010 (Part 1) ...
Posted in advertising, freshish thinking | 2 Comments »
Tuesday, December 22nd, 2009
Summary via http://blog.placecast.net/
On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, ...
Posted in advertising, freshish thinking, mobile, retail, technology | No Comments »
Tuesday, December 8th, 2009
1020 Placecast Invites You to Join a Conversation on Retail Marketing
Tuesday, December 15th 2009 at 9:30 AM PST / 12:30 PM EST
Brick and mortar marketers today are facing declines in brand loyalty and a decrease of traffic in their stores from recession pressures and eCommerce alternatives.
Retailers are responding with tried ...
Posted in advertising, freshish thinking, mobile, retail, technology | No Comments »
Friday, November 13th, 2009
I'm a huge believer that employee involvement in social media, within reasonable boundaries, is a good thing. But, many companies still block access to social media sites. Having social media and internet access policies are really the best route. Unfortunately, the people that think social media is a waste ...
Posted in business, freshish thinking, research | 2 Comments »
Wednesday, October 14th, 2009
This post is a combination of a shameless plug for an upcoming presentation as well as a call for some questions that you would like to hear more about.
In preparation for an upcoming panel that I'm part of at ad:tech New York, I'd like to field some questions about the ...
Posted in freshish thinking, mobile, social | 2 Comments »
Friday, April 24th, 2009
I'm a research nerd and big fan of the Research Brief from MediaPost.
I also believe that social networking, if you can get past all the buzz and hype, is shaking up the advertising, marketing and PR communities.
At our ad agency at least, I've seen a huge increase in client ...
Posted in advertising, freshish thinking, research, social | 1 Comment »
Friday, March 20th, 2009
I gave a presentation at our agency about what I’ve learned from the wine industry as it relates to social networking.
In this world of "always on" our personal and professional lives tend to intersect and I share my thoughts on social networking as it relates to hobbies.
Being social is ...
Posted in advertising, freshish thinking, social, technology | 1 Comment »
Thursday, March 5th, 2009
In the past, I was hesitant to say that my favorite microblogging service, Twitter, had gone mainstream. Major media coverage of Twitter has picked up significantly and posting Twitter usernames has become very common.
According to a recent MarketingVox article:Over one in ten (11%) online adults in the US say ...
Posted in advertising, freshish thinking, social, technology, twitter | 1 Comment »
