ss_blog_claim=0e10687ed5f720956d05cd7c5911db03

Archive for the ‘freshish thinking’ Category

Second Life Classroom in the classroom at Iowa State University

Monday, October 20th, 2008

As an alumni of Iowa State University and Baker University, I try to stay on top of the latest happenings at the schools. For Iowa State, I receive their College of Business alumni magazine called "Prospectus" and published twice per year. In addition to sending out the magazine in print, they ...

Sushi Train: Escalator Advertising

Wednesday, October 8th, 2008

One of the monthly emails that I enjoy is the Ads of the World monthly winners. If you haven't visited Ads of the World before, I highly recommend you checking it out, especially if you are in advertising or marketing. I subscribe to the RSS feed, but there is so ...

Home Depot gets props for recycling compact fluorescent light bulbs (CFLs)

Tuesday, July 8th, 2008

A few years ago, I started replacing my standard light bulbs with compact fluorescent light bulbs. Note: Keep in mind that when you start replacing bulbs that there are a few different size bulbs, as well as different levels of true white light (soft white vs. day light). Also, ...

Could Twitter be a platform for mobile payments?

Tuesday, July 1st, 2008

A great article today from Silicon Alley Insider called How Twitter Could Be Worth A Billion In A Year [via Mediapost] I'm a huge fan of Twitter, and I agree that Twitter has potential for being a platform for mobile payments. Not sure what Twitter is? You can check out my Twitter ...

Twitter 101: an overview of Twitter, tools and brand strategy

Wednesday, April 30th, 2008

I gave a presentation on Twitter today at Barkley and I had several requests to share the information so I thought the easiest way would be to post it on my blog. As you might have noticed, my blogging has trailed off recently as I've been spending more time with Twitter ...

Don’t be a fool: some classics

Monday, March 31st, 2008

You don't have to search very far to find all kinds of office pranks on the internet, from people filling whole rooms to the ceiling with styrofoam peanuts to all kinds of craziness, but I thought I would share a few of the standards. One of the best was a joke ...

The Very Short List: Cycling Safety

Thursday, March 27th, 2008

One of the lists that I subscribed to recently is called the Very Short List. Very Short List (VSL) is a free, daily e-mail that points to excellent new (and sometimes vintage) entertainment and media that haven’t been hyped to within an inch of their lives. Each weekday, we tell our ...

Advertising goes social: BootB, Zooppa and others

Thursday, February 21st, 2008

Has creative dried up? I don't think so, but the idea of casting a social net to bring in some new creative is a novel idea. Will it revolutionize the agency model? I don't think it will be that dramatic, but it will have an impact, especially for organizations ...

Motorhead from Kansas beats Detroit with alternative fuel cars

Monday, December 17th, 2007

Although I wasn't kind to their subscription process, Fast Company is a great magazine and one of the November articles titled Motorhead Messiah really got my attention. If you have any interest in cars or going green, I highly recommend checking out the article. In summary, Johnathan Goodwin, out of Wichita, Kansas, ...

PNC Christmas Price Index: the cost of The Twelve Days of Christmas

Monday, December 10th, 2007

This year "The Twelve Days of Christmas" will cost your True Love $19,507, an increase of 3.1% over last year, according to the 23rd Annual PNC Christmas Price Index. That rise is consistent with the 3.5% increase in the U.S. government's Consumer Price Index so far this year. [via] Here's the ...