Archive for the ‘mobile’ Category
Monday, July 7th, 2008
I was catching up on my stack of magazines recently and ran across the April issue of Wired, and one of the articles was titled: A State-By-State Look at Where Cell Phones and Driving Don't Mix.
The article was about the different government regulations that are being put in place for ...
Posted in government, mobile, technology | No Comments »
Tuesday, July 1st, 2008
A great article today from Silicon Alley Insider called How Twitter Could Be Worth A Billion In A Year [via Mediapost]
I'm a huge fan of Twitter, and I agree that Twitter has potential for being a platform for mobile payments.
Not sure what Twitter is?
You can check out my Twitter ...
Posted in freshish thinking, mobile, technology, twitter | 2 Comments »
Thursday, May 15th, 2008
MediaPost had a great article today about mobile banner ads.
"On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot."
"The banner ads work really well, and that's where you have the greatest reach," Marshall said, adding that she "was ...
Posted in advertising, mobile, search | 1 Comment »
Monday, January 21st, 2008
I was cleaning out my mailbox and stumbled upon an article I had filed to read later: "Mobile Posse Raises $10 Million Second Round For Idle Screen Ads". The article was on MocoNews, a mobile content news site.
The company focuses on delivering ads and content to a user’s phone when ...
Posted in advertising, mobile | No Comments »
Thursday, December 20th, 2007
I was completing some research on text messaging today when I stumbled upon a couple interesting studies.
We all know that text messaging use is highest amongst the younger demos, although adoption in other groups is growing as well.
According to the Pew Internet & American Life Project, 60% ...
Posted in advertising, mobile, research | No Comments »
Tuesday, November 13th, 2007
Earlier this year Google announced they would be building a data center in western Iowa. I was happy to see them invest in the Midwest.
Today I read an interesting idea about Google partnering with a few other Silicon Valley companies to partner / buy out some Sprint assets to ...
Posted in Kansas City, mobile, technology | No Comments »
Monday, November 12th, 2007
Via Yahoo News, Sprint & T-Mobile are discussing pro-rating early termination fees.
Sure, there are several details to be worked out, but, like Sprint allowing phones to be unlocked, which I wrote about recently, this is another move in the right direction. I don't believe there should be a contract ...
Posted in mobile | No Comments »
Tuesday, November 6th, 2007
As part of mobile marketing and emerging media teams at Barkley, I test a lot of different phones and mobile devices.
As part of that, it is nice to be able to forward all of the content to the test device, including voice calls and text messages. The devices already ...
Posted in Barkley, mobile, technology | 2 Comments »
Monday, November 5th, 2007
I've written about my disappointment with organizations using bluespamming as a way to communicate their message. I think this is a step backwards after the marketing discipline has been working hard toward an opt in process in an effort to win back the trust of consumers after they have ...
Posted in mobile | No Comments »
Friday, November 2nd, 2007
Via Marketing Vox, Purina will be sponsoring daily text messages to pet lovers.
Nestle's Purina Petcare will begin sponsoring free daily text-message alerts for pet lovers, courtesy of ad-supported mobile entertainment company Limbo Lowdown.
The sponsorship empowers Purina to stamp its brand on over 6 million highly targeted text messages a month, ...
Posted in advertising, mobile | No Comments »
