Archive for the ‘mobile’ Category

AAAA Transformers: Location Adds Context & Context Adds Value

Tuesday, January 12th, 2010

The blog post below is part of my submission for the American Association of Advertising Agencies (4A's) Transformers Program. Every few months I select a few emerging trends to dig into. I've discussed geo streams in a previous post and this is a further extension of that idea and many other ...

Recap – Placecast Webinar: Innovations in Retail: Using Mobile Technology to Drive Foot Traffic & Sales

Tuesday, December 22nd, 2009

Summary via http://blog.placecast.net/ On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, ...

Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales (webinar)

Tuesday, December 8th, 2009

1020 Placecast Invites You to Join a Conversation on Retail Marketing Tuesday, December 15th 2009 at 9:30 AM PST / 12:30 PM EST Brick and mortar marketers today are facing declines in brand loyalty and a decrease of traffic in their stores from recession pressures and eCommerce alternatives. Retailers are responding with tried ...

Mobile: Drivers, Usage & Statistics

Thursday, November 12th, 2009

I listened to a webinar today on mobile presented by Omniture, eMarketer and uLocate called Don't Worry, Be Appy: Measuring Customers, Smart Phones and App Usage. It was packed with statistics and trends that's worth sharing. It's available for free online viewing or download. Summary below: Do you want to know ...

How Google’s purchase of AdMob impacts the mobile ecosystem

Wednesday, November 11th, 2009

By now, most people have probably heard that Google has offered up $750 million of Google stock for mobile ad network AdMob. I've had a lot of discussions recently about how I think the AdMob buyout by Google will impact the mobile ecosystem. I don't think there will be a "year ...

Text Messaging Growth

Monday, November 9th, 2009

I'll be posting some details about ad:tech New York soon, but I wanted to post some statistics that were listed in the New York Times Technology section today:The number of text messages transmitted in the United States grew by more than 80% over the 12 months ended in June with ...

iPhone Apps: From Idea to Implementation

Friday, October 16th, 2009

Ask anyone working at an ad agency or interactive firm these days and iPhone applications are hot. They're new, exciting and fun to play around with. The amount of innovation happening in mobile is amazing with major brands launching apps as well as new players emerging, such as RedLaser, an ...

Crowdsourcing for ad:tech NY panel discussion questions

Wednesday, October 14th, 2009

This post is a combination of a shameless plug for an upcoming presentation as well as a call for some questions that you would like to hear more about. In preparation for an upcoming panel that I'm part of at ad:tech New York, I'd like to field some questions about the ...

Education is the best approach against texting while driving

Sunday, October 4th, 2009

I'm creating this post in response to an article I read recently called Texting While Driving Needs a Technological Fix as I think this is headed the wrong direction. Education, in my opinion, is the key, supported by legislation. In order to understand this post, you'll probably have to read the ...

Mobile Phone Technology and Trends Update

Friday, October 3rd, 2008

A few weeks ago I attended the Fall 2008 CTIA event in San Francisco. What is the event, you ask? CTIA organizes 2 events per year (Spring and Fall), and they are the largest wireless data events in the internet, wireless and telecommunications industries. It is kind of a who's who ...