Archive for the ‘mobile’ Category
Friday, November 2nd, 2007
Via Marketing Vox, Purina will be sponsoring daily text messages to pet lovers.
Nestle's Purina Petcare will begin sponsoring free daily text-message alerts for pet lovers, courtesy of ad-supported mobile entertainment company Limbo Lowdown.
The sponsorship empowers Purina to stamp its brand on over 6 million highly targeted text messages a month, ...
Posted in advertising, mobile | No Comments »
Tuesday, October 30th, 2007
According to an article in the The International Herald Tribune, Sprint is going to allow unlocking of their phones as part of a settlement.
Why is this important? Because it may allows consumers to change carriers without having to buy a new phone. In this case, Verizon, Alltell and Sprint ...
Posted in mobile | 1 Comment »
Wednesday, October 3rd, 2007
via Engadget, a recent poll in England revealed that one in five kids from seven to sixteen years old reported that not having a mobile phone was a sign that other children were poor -- the highest response among all the indicators.
related: According to a statistical handbook called "Japan Mobile ...
Posted in mobile, technology | No Comments »
Tuesday, September 18th, 2007
There has been a fair amount of press recently about California's ban on mobile phone use while driving. My only question is, why limit it to teenagers?
Here is a rundown of a few articles:
http://www.usatoday.com/news/nation/2007-06-11-dwt_N.htm
http://www.wirelessweek.com/Article-California-Bill-Teen-Drivers.aspx
http://www.msnbc.msn.com/id/20681742/
Lowell High School junior Minna Shmidt, 16, hands her cell phone to her father before ...
Posted in government, mobile, technology | 4 Comments »
Friday, September 14th, 2007
[youtube=http://www.youtube.com/watch?v=omBro8pwlu0]
I'm amazed, although not surprised, at the speed that the iPhone has been hacked. Most of the hacks are not for the lighthearted, though, because with every hack comes the risk of being stuck with a shiny new paperweight.
This disclaimer line for one of the hardware mods sums it ...
Posted in mobile, technology | No Comments »
Thursday, August 9th, 2007
Last week I gave a presentation on the Apple iPhone.
Everyone has an opinion on the device, so I thought I would share mine after using it for a couple weeks. I'd be interested in hearing about your experience with the iPhone as well.
The agenda for my presentation was as follows:
Press
Multiple ...
Posted in business, mobile, technology | 3 Comments »
Tuesday, July 24th, 2007
According to Reuters, Verizon Wireless said its customers sent and received more than 10 billion text messages in June.
Verizon has about 25% of the US mobile market share. Throw in the other carriers and that adds up to a boatload (technical term) of text messages every month.
Still think you can ...
Posted in mobile, technology | 2 Comments »
Tuesday, July 24th, 2007
Mark Logan, VP / Director of Interactive here at Barkley wrote an article on mobile marketing 101: share the love that people share with their phones.
He hits on some key points for integrating mobile into your overall marketing strategies.
Embrace User Control
Get Personal
Optimize for Mobile
Provide Value
Check out the full article ...
Posted in Barkley, mobile | No Comments »
Monday, July 23rd, 2007
I posted about the Amp'd debacle last week.
Well, I wasn't surprised to find out this weekend that Amp'd is turning off service on Tuesday (7.24). Sounds like there will be a mad dash to the Verizon store for those customers. Nothing like a 3 day notice to get ...
Posted in mobile, technology | 2 Comments »
Friday, July 20th, 2007
I'm not sure if an iPhone increases your coolness factor, but I'll find out in the next 2 weeks. I'll be giving a presentation on the iPhone to the rest of our company (Barkley) August 1st.
Do you have hands on experience with the device? I'd be interested in ...
Posted in Barkley, mobile, technology | 2 Comments »
