Archive for the ‘research’ Category
Wednesday, April 30th, 2008
I gave a presentation on Twitter today at Barkley and I had several requests to share the information so I thought the easiest way would be to post it on my blog.
As you might have noticed, my blogging has trailed off recently as I've been spending more time with Twitter ...
Posted in Barkley, advertising, freshish thinking, research, social, technology, twitter | 1 Comment »
Friday, April 18th, 2008
via Guy Kawasaki on Twitter
New research suggests that as well as possessing extraordinary musical talent, drummers may also be natural intellectuals. By asking volunteers to keep time with a drumstick prior to taking an intelligence test, scientists found those with the best rhythm scored the highest in mental assessments, as ...
Posted in life, music, research | 7 Comments »
Thursday, December 20th, 2007
I was completing some research on text messaging today when I stumbled upon a couple interesting studies.
We all know that text messaging use is highest amongst the younger demos, although adoption in other groups is growing as well.
According to the Pew Internet & American Life Project, 60% ...
Posted in advertising, mobile, research | No Comments »
Friday, November 30th, 2007
I was checking out my Technorati page and noticed they still had a thumbnail image from forever ago.
So I did a bit of searching on how to update the image, and, as it turns out, the image used to pulled from Alexa, but now is pulled from Snap.
It is pretty ...
Posted in research, social, technology | No Comments »
Monday, November 26th, 2007
Mary Meeker presented some interesting items at the Web 2.0 Summit.
Its a good reminder that there are still plenty of opportunities. I'm also in agreement with Russell from MobHappy that the next big wave is mobile.
Comparing 2007 top sites (according to Alexa, which is obviously skewed in results terms) ...
Posted in event, research, technology | 1 Comment »
Sunday, November 4th, 2007
I'm a big fan of research and numbers. External sources and research helps validate your opinion.
Of course, there will always be cases (no pun intended), such as Crystal Pepsi that tend to test well, but flop when rolled out to the masses. Research will only take you so far.
But, ...
Posted in advertising, business, quotes, research | No Comments »
Monday, October 8th, 2007
One of the sites that I have been tracking for a while and recently added to my RSS feeds is The Consumerist.
If you are in PR and haven't heard of this site, it would be worthwhile to monitor it on behalf of your clients. There's no worse way than ...
Posted in advertising, research, retail, social, technology | 1 Comment »
Monday, September 17th, 2007
via Marketing Vox, I read today that comScore, one of the heavyweights when it comes to tracking and reporting on consumer behavior, is creating a "Conversational Media Report" that will report on blog readership and social networking site traffic.
"Forrester Research Charlene Li told eWEEK that the move indicates blogs ...
Posted in advertising, research, social | No Comments »
Tuesday, August 28th, 2007
As a follow-up to yesterday's post about alcohol and energy drinks, I wanted to point out that the amount of caffeine in energy drinks is no more potent than our good old friend mr. espresso.
via CNN: Energy drinks' caffeine in line with coffee
Outside of the sugar, which I usually try ...
Posted in life, research | 1 Comment »
Sunday, May 27th, 2007
I was reading Billboard magazine this weekend when an ad for Soundbuzz caught my attention:
Today, mobile music accounts for more than 95% of digital music sales in the Asia-Pacific.
According to a Billboard article (May26: The Path to China), there are between 450 and 500 million mobile phone subscribers in China ...
Posted in music, research, technology | No Comments »
