Archive for the ‘research’ Category

Demystifying and Harnessing the Power of Social Media

Thursday, April 19th, 2012

McKinsey Quarterly is one of the many resources that I use for keeping current with industry research. They posted a great article, Demystifying social media, that I wanted to share. They also have a slide presentation that goes through the journey in more detail. Below are a few key points. Executives certainly know ...

2012 Digital Trends from eMarketer

Friday, April 6th, 2012

I'm a sucker for good, free research. One of my favorite sources is eMarketer and I reference their research all the time in meetings and conversations. I'll be sharing some of my other favorites in the future, such as Forrester, Marketing Sherpa and others. I highly recommend following eMarketer on SlideShare, ...

Sustaining Innovation – Achieving Near-Term and Long-Term Objectives

Monday, August 16th, 2010

There was a great article in the July 26th edition of Computerworld - IT Innovation: How to avoid being a one-hit wonder. There is also a related article - "Innovation: Trendy Topic, Hard to Do" that I had to mention, because the headline really hits home. I think the challenges that ...

Point-Counterpoint: ROI of Employee Engagement in Social Media

Friday, November 13th, 2009

I'm a huge believer that employee involvement in social media, within reasonable boundaries, is a good thing. But, many companies still block access to social media sites. Having social media and internet access policies are really the best route. Unfortunately, the people that think social media is a waste ...

Mobile: Drivers, Usage & Statistics

Thursday, November 12th, 2009

I listened to a webinar today on mobile presented by Omniture, eMarketer and uLocate called Don't Worry, Be Appy: Measuring Customers, Smart Phones and App Usage. It was packed with statistics and trends that's worth sharing. It's available for free online viewing or download. Summary below: Do you want to know ...

Text Messaging Growth

Monday, November 9th, 2009

I'll be posting some details about ad:tech New York soon, but I wanted to post some statistics that were listed in the New York Times Technology section today:The number of text messages transmitted in the United States grew by more than 80% over the 12 months ended in June with ...

Social Networking Generates Leads & Helps Close Deals

Friday, April 24th, 2009

I'm a research nerd and big fan of the Research Brief from MediaPost. I also believe that social networking, if you can get past all the buzz and hype, is shaking up the advertising, marketing and PR communities. At our ad agency at least, I've seen a huge increase in client ...

Americans Blame Ad Agencies for Economic Crisis

Monday, April 20th, 2009

When I first read the story called Americans Blame Ad Agencies, Media for Economic Crisis from MarketingVox, I thought it was a joke. Really? Americans blame Ad Agencies? Where is the personal responsibility? Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic ...

Innovate on Purpose

Tuesday, January 13th, 2009

In the tough financial times that we are in right now, too many companies drop their investments in innovation. Via SmartBrief on Leadership, a link today to an article called Innovation isn't free. In summary: Many companies talk about their innovation needs "..right up until they discover it might require an investment ...

Twitter 101: an overview of Twitter, tools and brand strategy

Wednesday, April 30th, 2008

I gave a presentation on Twitter today at Barkley and I had several requests to share the information so I thought the easiest way would be to post it on my blog. As you might have noticed, my blogging has trailed off recently as I've been spending more time with Twitter ...