Archive for the ‘research’ Category

Drummers Are Natural Intellectuals

Friday, April 18th, 2008

via Guy Kawasaki on Twitter New research suggests that as well as possessing extraordinary musical talent, drummers may also be natural intellectuals. By asking volunteers to keep time with a drumstick prior to taking an intelligence test, scientists found those with the best rhythm scored the highest in mental assessments, as ...

Youth text messaging and voting research

Thursday, December 20th, 2007

I was completing some research on text messaging today when I stumbled upon a couple interesting studies. We all know that text messaging use is highest amongst the younger demos, although adoption in other groups is growing as well. According to the Pew Internet & American Life Project, 60% ...

Technorati, Alexa or Snap showing an old thumbnail image of your blog?

Friday, November 30th, 2007

I was checking out my Technorati page and noticed they still had a thumbnail image from forever ago. So I did a bit of searching on how to update the image, and, as it turns out, the image used to pulled from Alexa, but now is pulled from Snap. It is pretty ...

From 2005 to 2007, 6 new companies in the top 10

Monday, November 26th, 2007

Mary Meeker presented some interesting items at the Web 2.0 Summit. Its a good reminder that there are still plenty of opportunities. I'm also in agreement with Russell from MobHappy that the next big wave is mobile. Comparing 2007 top sites (according to Alexa, which is obviously skewed in results terms) ...

Research: 98% of all statistics are made up – Author Unknown

Sunday, November 4th, 2007

I'm a big fan of research and numbers. External sources and research helps validate your opinion. Of course, there will always be cases (no pun intended), such as Crystal Pepsi that tend to test well, but flop when rolled out to the masses. Research will only take you so far. But, ...

Let us not forget the power of the consumer: The rise of Consumerist.com

Monday, October 8th, 2007

One of the sites that I have been tracking for a while and recently added to my RSS feeds is The Consumerist. If you are in PR and haven't heard of this site, it would be worthwhile to monitor it on behalf of your clients. There's no worse way than ...

Will comScore reports have an impact on the dollars invested in social media?

Monday, September 17th, 2007

via Marketing Vox, I read today that comScore, one of the heavyweights when it comes to tracking and reporting on consumer behavior, is creating a "Conversational Media Report" that will report on blog readership and social networking site traffic. "Forrester Research Charlene Li told eWEEK that the move indicates blogs ...

Caffeine: drug of choice for many

Tuesday, August 28th, 2007

As a follow-up to yesterday's post about alcohol and energy drinks, I wanted to point out that the amount of caffeine in energy drinks is no more potent than our good old friend mr. espresso. via CNN: Energy drinks' caffeine in line with coffee Outside of the sugar, which I usually try ...

Mobile music in the Asia-Pacific

Sunday, May 27th, 2007

I was reading Billboard magazine this weekend when an ad for Soundbuzz caught my attention: Today, mobile music accounts for more than 95% of digital music sales in the Asia-Pacific. According to a Billboard article (May26: The Path to China), there are between 450 and 500 million mobile phone subscribers in China ...

Got Text? Young adults do.

Tuesday, May 8th, 2007

In a New York Times article called Why Talk When You Can Type, Forrester Research reports that 78% of cellphone subscribers ages 18 to 26 use data services. Texting is the most used data service. Ringtones continue to be popular with games and internet use on the rise. Young ...