Archive for the ‘retail’ Category

Recap – Placecast Webinar: Innovations in Retail: Using Mobile Technology to Drive Foot Traffic & Sales

Tuesday, December 22nd, 2009

Summary via http://blog.placecast.net/ On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, ...

Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales (webinar)

Tuesday, December 8th, 2009

1020 Placecast Invites You to Join a Conversation on Retail Marketing Tuesday, December 15th 2009 at 9:30 AM PST / 12:30 PM EST Brick and mortar marketers today are facing declines in brand loyalty and a decrease of traffic in their stores from recession pressures and eCommerce alternatives. Retailers are responding with tried ...

My daughter’s first doll will be a Totally Stylin’ Tattoos Barbie

Friday, March 6th, 2009

In some families, when their kids first get a tattoo or body piercing, it creates quite the uproar. In other cultures, it's a rite of passage. From the Los Angeles Times via MediaPost: At 50 years old, Barbie gets tattoos -- and a megastore in China Barbie turns 50 this month, and to ...

Best Buy: you lost my business. And I’m not the only one.

Tuesday, February 5th, 2008

I just got back from vacation and if I didn't have a backlog of posts already (about 50 blog posts in various stages), I certainly do now. Let me start with my frustration with Best Buy. Several of my friends already refuse to shop there for various reasons. As if ...

Why don’t magazine companies make it easier to renew your subscription?

Saturday, December 15th, 2007

It seems like the minute you subscribe to a magazine they start sending you renewal forms. The time to renew my Inc. and Fast Company subscriptions finally rolled around. I'll walk through the renewal process for Inc. below, but the process is the same for Fast Company, as the parent company for ...

Sam’s Choice Cola from Wal-Mart: their new product designs and $0.25 or $0.40 each?

Friday, November 16th, 2007

I'm not anti-Wal-Mart like Seth who made it a 2007 goal to boycott shopping at Wal-Mart. But, on the other hand, I couldn't help but share the obnoxiousness of the pricing on the vending machines outside the store in Overland Park. Notice the nice 25 cent price in huge letters on the ...

Seagate has a sense of humor

Monday, October 15th, 2007

I was recycling some boxes in my office over the weekend and stumbled upon some text on the inside part of the box of one of my Seagate hard drives (Barracuda 750GB SATA-300, to be specific). Sure, the pictures are a bit fuzzy, but I have resorted to using my camera ...

Let us not forget the power of the consumer: The rise of Consumerist.com

Monday, October 8th, 2007

One of the sites that I have been tracking for a while and recently added to my RSS feeds is The Consumerist. If you are in PR and haven't heard of this site, it would be worthwhile to monitor it on behalf of your clients. There's no worse way than ...

Martha Stewart, out of jail and back on the streets, launches new line

Tuesday, September 11th, 2007

I always find it interesting to follow the rise and fall of brands, especially when people use their name in their brand or a brand it closely tied to a specific individual. Macy's is launching what it is calling its largest brand rollout in its history with an exclusive line called ...