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Archive for the ‘search’ Category

Mobile Banner Ads Have Same Brand Recall As TV Spots

Thursday, May 15th, 2008

MediaPost had a great article today about mobile banner ads. "On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot." "The banner ads work really well, and that's where you have the greatest reach," Marshall said, adding that she "was ...

What does Google say about you?

Tuesday, February 19th, 2008

I've been talking with Paul over at Stampkit about Google search results recently. We all know that Google results is important to the success of a site. Sure, there is more to life than organic search, but it sure doesn't hurt to come up in the top results. In the US, Google ...