Archive for the ‘social’ Category

Demystifying and Harnessing the Power of Social Media

Thursday, April 19th, 2012

McKinsey Quarterly is one of the many resources that I use for keeping current with industry research. They posted a great article, Demystifying social media, that I wanted to share. They also have a slide presentation that goes through the journey in more detail. Below are a few key points. Executives certainly know ...

Paid, Earned and Owned Media: KC Media Mix & SMCKC Presentation

Monday, November 21st, 2011

      I recently had the opportunity to keynote a Kansas City Media Mix and Social Media Club Kansas City event. My presentation focused on the paid, earned and owned media types made popular by Forrester: Defining Earned, Owned And Paid Media I included the presentation below. Paid, Earned & Owned: Social Media Opportunities ...

MobileBeat 2010 Summary: The Future of Advertising & Location

Thursday, July 22nd, 2010

Last week I was fortunate to be invited to speak on a panel about the future of advertising and location-based services at MobileBeat 2010. Location is a hot topic in the industry, with venture capital flowing into this area (Andreessen Horowitz Leads $20 Million Investment in Foursquare) VentureBeat put together a good ...

Location-Based Marketing: Strategy & Insight for Brands & Agencies

Tuesday, June 29th, 2010

There's been several great articles recently on location-based marketing that I'd like to share. The first is a blog post from Soical Fresh: 21 Unique Location Examples from Foursquare, Gowalla, Whrrl and MyTown In the article above are some great examples of how brands, large and small, are utilizing the various location-based ...

Mobile Marketing Presentations for Social Media Club Kansas City

Tuesday, June 22nd, 2010

On the evening of June 22, 2010, the Social Media Club of Kansas City organized and Barkley hosted a speaker lineup on the topic of mobile marketing. An introduction to mobile development and the landscape was presented by Mike Craig from Ruxter Mobile. Barbara Ballard, from Little Springs Design, spoke about ...

Online Privacy, Facebook, Google TV, iPhone, HTC EVO – June 2010 KCUR Up To Date Tech Show Summary

Thursday, June 10th, 2010

We live our lives in public - at least online. With every move made online indexed and aggregated into individual customer profiles, there is nowhere to hide on the World Wide Web. Google indexes everything, collecting information from our computers, mobile devices, e-mail and now even through television. Google searches still ...

TechCrunch Disrupt Startup Battlefield Day 1

Tuesday, May 25th, 2010

I'm in New York City at TechCrunch Disrupt TechCrunch and other technology outlets have provided detailed updates, including a live stream and video updates. My selections from TechCrunch Disrupt Startup Battlefield session are: UJAM: A web-based toolset for generating music based on a theme, highly customizable by the user. They certainly got ...

Tracking Innovation at TechCrunch Disrupt

Monday, May 24th, 2010

I'm at TechCrunch Disrupt the next couple days. I was able to bundle the event with some other meetings in New York, so it worked out well. Summary so far: the next wave of innovation is about social, mobile & building relationships through engagement across channels - something that we, ...

Lunch, Learn, Lenexa: Using Social Media in your Business

Thursday, April 15th, 2010

Andy Huckaba & I presented on social media for Lenexa Chamber of Commerce members today. We had a great turnout and there's a large amount of interest about social media for small businesses. Thanks to everyone that attended and to the Lenexa Chamber of Commerce for organizing & hosting the ...

AAAA Transformers: Location Adds Context & Context Adds Value

Tuesday, January 12th, 2010

The blog post below is part of my submission for the American Association of Advertising Agencies (4A's) Transformers Program. Every few months I select a few emerging trends to dig into. I've discussed geo streams in a previous post and this is a further extension of that idea and many other ...