Archive for the ‘social’ Category

Twitter 101: an overview of Twitter, tools and brand strategy

Wednesday, April 30th, 2008

I gave a presentation on Twitter today at Barkley and I had several requests to share the information so I thought the easiest way would be to post it on my blog. As you might have noticed, my blogging has trailed off recently as I've been spending more time with Twitter ...

Advertising goes social: BootB, Zooppa and others

Thursday, February 21st, 2008

Has creative dried up? I don't think so, but the idea of casting a social net to bring in some new creative is a novel idea. Will it revolutionize the agency model? I don't think it will be that dramatic, but it will have an impact, especially for organizations ...

New blog host, new widgets, new colors and new functionality

Monday, December 10th, 2007

If you are reading this then you have stumbled upon the new server for shakegently. I've been absent from posting for a week as I waited for my domain registrar transfer to complete. I was previously using the wordpress.com hosting service to host my blog (with my own domain). I outgrew ...

Technorati, Alexa or Snap showing an old thumbnail image of your blog?

Friday, November 30th, 2007

I was checking out my Technorati page and noticed they still had a thumbnail image from forever ago. So I did a bit of searching on how to update the image, and, as it turns out, the image used to pulled from Alexa, but now is pulled from Snap. It is pretty ...

Why blog? Well, I do work at a digital agency, after all.

Wednesday, November 14th, 2007

As a contributor to The Age of Conversation book, I met several people that are very active in marketing and blogging, including David Armano. A good follow-up post by David today about the question he asked to his audience: Should digital agencies be blogging? Blogging with a purpose is a key thread, ...

Social Network Traffic Surpasses Web-based Email in UK

Monday, November 12th, 2007

I like to follow trends in the UK for things such as mobile marketing, because they tend to be a few years ahead. Today I read (via MarketingVOX) that Social Network Traffic Surpasses Web-based Email in UK. Younger internet users — those age 18 to 34 — tend to visit social-network sites ...

There’s a baby on the way…very soon

Friday, October 19th, 2007

You may have noticed a slight change in post frequency lately. The biggest reason has been because I have been busy getting ready for the baby, which should grace us with her little presence at any moment now (October 16th was the due date). That being said, Lora and I are launching ...

Let us not forget the power of the consumer: The rise of Consumerist.com

Monday, October 8th, 2007

One of the sites that I have been tracking for a while and recently added to my RSS feeds is The Consumerist. If you are in PR and haven't heard of this site, it would be worthwhile to monitor it on behalf of your clients. There's no worse way than ...

Will comScore reports have an impact on the dollars invested in social media?

Monday, September 17th, 2007

via Marketing Vox, I read today that comScore, one of the heavyweights when it comes to tracking and reporting on consumer behavior, is creating a "Conversational Media Report" that will report on blog readership and social networking site traffic. "Forrester Research Charlene Li told eWEEK that the move indicates blogs ...

What is your RSS feed management strategy?

Monday, September 10th, 2007

Its Monday morning and I'm trying to wrangle in my growing list of RSS feeds. For the most part, I've converted my newsletters to RSS subscriptions, but there are several I still subscribe to via e-mail. How many RSS feeds do you monitor? Currently, I monitor about 125, but ...