Archive for the ‘social’ Category

Crowdsourcing for ad:tech NY panel discussion questions

Wednesday, October 14th, 2009

This post is a combination of a shameless plug for an upcoming presentation as well as a call for some questions that you would like to hear more about. In preparation for an upcoming panel that I'm part of at ad:tech New York, I'd like to field some questions about the ...

Social Networking Generates Leads & Helps Close Deals

Friday, April 24th, 2009

I'm a research nerd and big fan of the Research Brief from MediaPost. I also believe that social networking, if you can get past all the buzz and hype, is shaking up the advertising, marketing and PR communities. At our ad agency at least, I've seen a huge increase in client ...

Wine and Social Networking – Wine 2.0

Friday, March 20th, 2009

I gave a presentation at our agency about what I’ve learned from the wine industry as it relates to social networking. In this world of "always on" our personal and professional lives tend to intersect and I share my thoughts on social networking as it relates to hobbies. Being social is ...

Twitter Goes Mainstream

Thursday, March 5th, 2009

In the past, I was hesitant to say that my favorite microblogging service, Twitter, had gone mainstream. Major media coverage of Twitter has picked up significantly and posting Twitter usernames has become very common. According to a recent MarketingVox article:Over one in ten (11%) online adults in the US say ...

Second Life Classroom in the classroom at Iowa State University

Monday, October 20th, 2008

As an alumni of Iowa State University and Baker University, I try to stay on top of the latest happenings at the schools. For Iowa State, I receive their College of Business alumni magazine called "Prospectus" and published twice per year. In addition to sending out the magazine in print, they ...

Twitter 101: an overview of Twitter, tools and brand strategy

Wednesday, April 30th, 2008

I gave a presentation on Twitter today at Barkley and I had several requests to share the information so I thought the easiest way would be to post it on my blog. As you might have noticed, my blogging has trailed off recently as I've been spending more time with Twitter ...

Advertising goes social: BootB, Zooppa and others

Thursday, February 21st, 2008

Has creative dried up? I don't think so, but the idea of casting a social net to bring in some new creative is a novel idea. Will it revolutionize the agency model? I don't think it will be that dramatic, but it will have an impact, especially for organizations ...

New blog host, new widgets, new colors and new functionality

Monday, December 10th, 2007

If you are reading this then you have stumbled upon the new server for shakegently. I've been absent from posting for a week as I waited for my domain registrar transfer to complete. I was previously using the wordpress.com hosting service to host my blog (with my own domain). I outgrew ...

Technorati, Alexa or Snap showing an old thumbnail image of your blog?

Friday, November 30th, 2007

I was checking out my Technorati page and noticed they still had a thumbnail image from forever ago. So I did a bit of searching on how to update the image, and, as it turns out, the image used to pulled from Alexa, but now is pulled from Snap. It is pretty ...

Why blog? Well, I do work at a digital agency, after all.

Wednesday, November 14th, 2007

As a contributor to The Age of Conversation book, I met several people that are very active in marketing and blogging, including David Armano. A good follow-up post by David today about the question he asked to his audience: Should digital agencies be blogging? Blogging with a purpose is a key thread, ...