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Archive for the ‘social’ Category

Why blog? Well, I do work at a digital agency, after all.

Wednesday, November 14th, 2007

As a contributor to The Age of Conversation book, I met several people that are very active in marketing and blogging, including David Armano. A good follow-up post by David today about the question he asked to his audience: Should digital agencies be blogging? Blogging with a purpose is a key thread, ...

Social Network Traffic Surpasses Web-based Email in UK

Monday, November 12th, 2007

I like to follow trends in the UK for things such as mobile marketing, because they tend to be a few years ahead. Today I read (via MarketingVOX) that Social Network Traffic Surpasses Web-based Email in UK. Younger internet users — those age 18 to 34 — tend to visit social-network sites ...

There’s a baby on the way…very soon

Friday, October 19th, 2007

You may have noticed a slight change in post frequency lately. The biggest reason has been because I have been busy getting ready for the baby, which should grace us with her little presence at any moment now (October 16th was the due date). That being said, Lora and I are launching ...

Let us not forget the power of the consumer: The rise of Consumerist.com

Monday, October 8th, 2007

One of the sites that I have been tracking for a while and recently added to my RSS feeds is The Consumerist. If you are in PR and haven't heard of this site, it would be worthwhile to monitor it on behalf of your clients. There's no worse way than ...

Will comScore reports have an impact on the dollars invested in social media?

Monday, September 17th, 2007

via Marketing Vox, I read today that comScore, one of the heavyweights when it comes to tracking and reporting on consumer behavior, is creating a "Conversational Media Report" that will report on blog readership and social networking site traffic. "Forrester Research Charlene Li told eWEEK that the move indicates blogs ...

What is your RSS feed management strategy?

Monday, September 10th, 2007

Its Monday morning and I'm trying to wrangle in my growing list of RSS feeds. For the most part, I've converted my newsletters to RSS subscriptions, but there are several I still subscribe to via e-mail. How many RSS feeds do you monitor? Currently, I monitor about 125, but ...

MTV has deep pockets for gaming

Friday, August 17th, 2007

I was reading today that MTV Networks is planning to invest more than $500 million over the next two years to develop and distribute games across its global portfolio. [via] "The $500 million investment includes a $100 million commitment from MTVN's Nickelodeon Kids & Family Group earmarked for the development, distribution and ...

Community counts: reviews and comparison sites impact purchase decisions

Tuesday, August 7th, 2007

Ok, so my tires on my Jeep don't look that bad, but it is time to get some new treads, and I'm taking my Jeep in to have some other service done to it, so now is as good of time as ever. Unfortunately its going to set me ...

Power 150: The top 150 marketing blogs

Monday, August 6th, 2007

Who has the top blog? Today is the official launch of the Power 150 by Todd Andrlik over at AdAge.com. "The Power 150 is the creation of PR executive and keen blogger Todd Andrlik. He used three objective measures -- algorithmic metrics based on Google PageRank, Bloglines subscriptions, and Technorati ranking -- ...

The Spice Girls leave their fate to the community

Tuesday, July 31st, 2007

Has hell frozen over? Do I really have a post about the Spice Girls? This post isn't to discuss their "music", if you want to call it that, but like Barney, the Spice Girls have a passionate anti-Spice Girls following. People that do everything within their power to try and ...