Archive for the ‘technology’ Category

Promote pet adoption and protect your blog from SPAM at the same time

Wednesday, May 16th, 2007

Dave von Fintel, a friend of mine that works at Rockhurst University, sent me a link to a Microsoft & Petfinder.com project called Asirra (Animal Species Image Recognition for Restricting Access). I guess the link was in a Chronicle of Higher Ed story. The project uses cat & ...

Got Text? Young adults do.

Tuesday, May 8th, 2007

In a New York Times article called Why Talk When You Can Type, Forrester Research reports that 78% of cellphone subscribers ages 18 to 26 use data services. Texting is the most used data service. Ringtones continue to be popular with games and internet use on the rise. Young ...

Would you add a brand as a MySpace friend?

Wednesday, April 25th, 2007

Interesting discussion around MySpace 'Friending' being a new form of advertising on MarketingVox. I'm not a huge MySpace user, but created an account a year or so ago to learn about it (and have created a Facebook and other accounts). I added Boulevard Beer, a Kansas City based brewing company as a ...

The Age of Conversation: collaboration on an ebook

Monday, April 23rd, 2007

The Age of Conversation is an eBook (not to be confused with Ewok, for those playing along at home). The eBook is a collaboration of 100+ bloggers on a variety of business and advertising topics. Gavin Heaton and Drew McClellan are organizing and compiling the content. I signed up ...

Google makes money. analysts want more.

Thursday, April 19th, 2007

I got a Marketwatch alert: Google posts $1 bln profit as first-quarter revenue jumps 63% Google profit rises 69%; net sales up 66%, slightly topping views. The results were slightly lower than analyst expectations ($3.18 per share vs. $3.30), but goodness, who wouldn't want that level of growth (if it can be ...

Skate to where the puck is going to be…

Wednesday, April 18th, 2007

I love the Wayne Gretzky quote "Skate to where the puck is going to be, not to where it's been." And if you were paying attention to one of Steve Job's keynotes earlier this year, you would have caught that quote as well. And there has been several ...

CTIA Wireless event series: from mobile music to search and beyond

Thursday, April 12th, 2007

I attended the CTIA Wireless event last fall and recently returned from the 2007 spring event with a bundle of notes and vendor literature. Over the next few weeks I'm going to dig a bit deeper on mobile marketing. Below is the first of a series on mobile marketing. ...

Air Force: Bluespamming the innocent

Wednesday, April 11th, 2007

Call it bluecasting, bluespamming, bluejacking, mobile ad push, drive-by adver-spamming, or whatever you want. Just don't call it legitimate mobile marketing. Ad Age posted an article about a bluespamming mobile campaign that the mobile marketing division of an ad agency is implementing here in the US. This project will ...

My smartphone keeps me warm at night

Friday, April 6th, 2007

You may laugh, but my wife isn't a fan of the trend to be available 24/7. She refers to my phone and laptop as my "second wife" whenever I'm up late and reminds me of the dangers when I'm driving while texting. I had an earlier post about BlackBerry's and ...

Google Tests Pay-Per-Action (PPA)

Monday, April 2nd, 2007

I'm catching up on my emails after being out at CTIA last week, and the Google pay per action program got my attention [via Mediapost]. I agree with the points that Dave points outs. After all, the ultimate goal is to persuade the user to take a specific action, whether ...