Speaking / Press
Dustin is available for speaking engagements and has presented on a wide variety of topics relating to mobile, social & emerging technology. Please contact for a list of speaking topics.
A sample of speaking engagements:
In addition, Dustin is a featured guest as part of an going technology show on Up to Date with Steve Kraske, from KCUR, Kansas City Public Media. Audio files from the monthly show are available by request.
Challenges, Benefits & Opportunities for Paid, Earned & Owned Media Types
Kansas City Media Mix
November 17, 2011
Social, CRM & Finance: Opportunities & Challenges for the Financial Industry
In this session we’ll discuss processes, resources and the evolution of CRM to incorporate social data. We’ll discuss how to utilize social platforms for acquiring, retaining, understanding, collaborating and building relationships with customers. We’ll look at opportunities and challenges as they relate to the financial industry and how to utilize social media to increase customer lifetime value and customer referral and social value.
Electronic Commerce Executive Council Forum
Mutual Fund Education Alliance (MFEA)
October 27, 2011
All About Mobile 2.0
You’ve read about it, you’ve seen TV coverage about it, and you’re carrying one right now. That’s right folks – 2011 is the year of mobile! Join us July 21 for KC/IABC’s luncheon featuring a mobile panel discussion with innovative, industry thought leaders. In the program, you’ll learn about developing a mobile strategy, tactical implementation from apps to QR codes to text messages, and learn from experts as they share best practices, key learnings and case studies. With our range of experts, we’ll address each core audience, including employees, consumers and clients.
KC/IABC Mobile Panel, July 21, 2011
Social Media & Mobile Technologies
KC Area Companies at the Center of a Digital Storm
April 13, 2011
Youth Organizations & Social Media
ELCA Mission Investment Fund
January 23, 2011
2010 Technology Recap
KMBZ News Radio
(audio available by request)
January 17, 2011
Panel: In Your Neighborhood: Local Drives Mobile – Mobile Drives Local
Internet marketers have waited over a decade to activate the local online ad opportunity, and now a GPS-enabled, untethered mobile platform is about to make it real. Both national and local merchants need to figure out how to get their messages in the everyday, on-the-ground consumption patterns of a moving target, the mobile user. The big issue for marketers is how best to intercept and serve that consumer at their local, immediate moment of need. Check-in apps, directory services, search, couponing, proximity marketing? Our big think panel considers how an advertiser’s goals map best against the range of emerging local opportunities and whether it is time to start moving those offline and online local budgets to the platform that is closest to the buying decision.
Mobile Insider Summit, August 25-28, 2010
Location-Based Marketing
Keys to Building a Smart Strategy for Geo-Targeted Campaigns
The ability to geo-target advertising messages to mobile consumers continues to advance, especially as check-in services like Foursquare, Loopt, and Gowalla gain momentum and build small but influential audiences. Loopt has more than four million registered users, Foursquare more than two million, and with Facebook entering the picture, the location-based advertising (LBA) market is poised to take a leap forward.
This study examines the current dynamics of the mobile location-based advertising market: drivers, inhibitors, key players and forecasts. It also profiles consumers’ opinions with regard to location and how they view location-based offers.
Where’s the Moolah in Mobile Content?
As mobile ad networks mature, new geolocation technologies and mobile content offerings from big publishers present fresh monetization opportunities. What is the future of mobile advertising?
MobileBeat 2010, July 12-13, 2010
Social Media & Entrepreneurship
Kansas City Young Presidents’ Organization
June 15, 2010
Mobile Social Networking
Social Media Club – Kansas City, June, 2010
Lunch, Learn, Lenexa: Using Social Media in your Business
Lenexa Chamber of Commerce, April 15, 2010
Connecting the Web to the Physical World: The Promise of Location-based Marketing
iMedia Breakthrough Summit, March 23, 2010
Location Awareness: Mobile’s Effect on Location-Based Advertising, Search and Social
ad:tech New York, November 04, 2009
Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales
Finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderated by Janye O’Donnell, the retail reporter for USA Today & author.
Webinar, December 18, 2009
Press:
Dustin has worked on several projects that have been featured by national, local & specialty media.
Location-Based Marketing: X Marks the Sweet Spot
Mobile marketing and location-based services can deliver ads when and where consumers will be most receptive
E-Commerce Times, September 14, 2011
When the Customer Is in the Neighborhood
New tech tools let restaurants know if potential business is around the corner
Wall Street Journal, May 17, 2010
Forget Foursquare: Why Location Marketing Is New Point-of-Purchase
With a Projected Outlay of $4B by 2015, Mobile Targeting Is Next Big Opportunity
Advertising Age, March 22 2010
Sonic, American Eagle, REI tap LBS to drive foot traffic in-store
Mobile Marketer, February 25 2010
Alcatel Lucent and 1020 Placecast Program Named as Finalist in 2010 Global Mobile Awards
Alcatel Lucent and Placecast nominated in the Best Mobile Location Based Advertising Campaign category for SONICsignals™, an innovative location-triggered messaging program that raises brand awareness and drives customers to physical stores.
PRWeb, January 28 2010
Embrace location-based mobile services: ad:tech panelists
Mobile Marketer, November 5 2009
