Speaking / Press

Dustin Jacobsen is available for speaking engagements and has presented on a wide variety of topics relating to mobile, social media, digital marketing & emerging technology. Please contact for a list of potential speaking topics for your event. Dustin has worked on several projects that have been featured by national, local & specialty media.

Dustin Jacobsen Kansas City Speaking Experience

Speaking engagements and press coverage:

American Society of Business Press Editors (ASBPE): Digital Boot Camp
ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.
Define, Measure and Achieve Social Media Objectives
Google Event Space
October 21, 2015

The Techweek100 identifies leaders who have made a significant impact on the technology and innovation ecosystem in which they operate. I was honored to be part of the Techweek100 and participate in the Techweek: Kansas City event
August 18, 2015

In light of the data breach that has compromised thousands of Kansans’ health records, we discuss how individuals and businesses can protect personal information from being hacked.
KCUR Up To Date
July 30, 2015

Social Media & Emerging Technology
Keynote Speaker
Corporate Workshop
October 7, 2014

Let’s Talk Series: Branding, Marketing & Social Media
Silicon Prairie News and Missouri Bank are partnering to put on quarterly conversations in Kansas City over drinks, facilitated by entrepreneurs, where questions will be answered by experts in the field.
Organized by Silicon Prairie News and Missouri Bank
September 18, 2014

The Best Travel Apps For Your Summer Excursions
The summer months are fast approaching, which means summer vacations are too. Whether you’re taking a day trip or an international excursion, travel apps can take some of the burdens of planning, booking, even packing, off your shoulders.
KCUR Up To Date
May 23, 2014

Social Media Analytics Workshop
You’ve taken the plunge into social media for your business. Now what? You probably have even more questions than ever before. Is it working? How can you measure success in social media? How can you use available social data to help you make important business decisions?
Enterprise Center of Johnson County
April 3, 2014

Advanced Facebook for Business
This workshop will demonstrate how to take your brand to the next level on Facebook through optimizing your brand voice, editorial content and response strategy and fan and community engagement.
Enterprise Center of Johnson County
March 27, 2014

Techsperts: Securing Information
Until recently, we felt pretty secure using credit cards at major retailers. But with breaches at Target, Neiman Marcus and now maybe Michael’s, should we rethink the technology that’s supposed to keep our data secure? Could supermarket Wi-Fi be the key to keeping customers shopping longer? Will wearable technology that tracks your health become the norm?
KCUR Up To Date
January 27, 2014

Techsperts: 11 Nerdy Holiday Gift Ideas
The Techsperts offer their gift guide for the newest gadgets, perfect for your favorite techie.
KCUR Up To Date
December 2, 2013

Techsperts: Social Media and Home Technologies
The future of home automation systems and how these new technologies will change daily life.
KCUR Up To Date
July 9, 2013

Insurance Marketing and Communication Association
2013 Annual Conference and Showcase Awards
Define, Measure and Achieve Social Media Objectives
In this presentation, we’ll discuss the various roles for social media, the key components of a social media plan, how to define social media objectives for the various platforms and track progress towards achieving your objectives.
Philadelphia, PA
June 23-26, 2013

20 Mobile Strategists and Mobile Architects to Follow
One of the most influential tweeters and bloggers on the topics of “mobile strategy” and “mobile architecture.”
May 22, 2013

#DearGrads: KC’s top Twitter users write graduation speeches
We asked some of Kansas City’s most popular Twitter users to write graduation speeches for us — in that concise format.
The Kansas City Star
May 13, 2013

Netpage:2013 Edison Award Winner
2013 Edison Awards Announced for Innovative Products and Services
The Edison Awards have been recognizing and honoring the best in innovations and innovators since 1987. They honor game-changing innovations that are at the forefront of new product and service development, marketing and human-centered design, and are one of the highest accolades a company can receive in the name of successful innovation
Chicago, IL
April 26, 2013

Business Leadership Summit, presented by Kodak
Marketing Discussion: Is Your Business Ready? 3 Marketing Trends You Can’t Ignore: Marketing Automation, Multi‐channel & Media Marketing, The Power of Data
Atlanta, GA
April 21-23, 2013

Kansas unplugs from ECJC, tech support centers
Kansas City Business Journal
April 5, 2013

App-ril 4 in KC: Netpage builds bridge between print, digital
Kansas City Business Journal
April 4, 2013

Digital Strategy Forum
Keynote Speaker
Tampa, FL
February 26-27, 2013

Running USA 2013 – 10th Industry Running Conference
A Bold Past; A Bright Future
Social media & emerging technologies: How they are impacting the running industry
Savannah, GA
February 24-26, 2013

Netpage: Bridging The Gap Between Digital & Print
February 7, 2013

Netpage’s Digital Twin could be a boost for printed magazines
December 20, 2012

Making newspapers, magazines instantly shoppable
JWT Intelligence
November 27, 2012

Esquire mobilizes print edition without the need for QR codes, digital watermarks
Mobile Marketer
November 21, 2012

Digits Live: Making Print Interactive with Netpage App
Digits – Technology News and Insights
November 19, 2012

Print publication partners with smartphone app Netpage to deliver dynamic content to its readers
November 15, 2012

A digital app turns Esquire readers into shoppers, viewers and more
Internet Retailer
November 14, 2012

‘Esquire’ Gets Shareable, Shoppable Digital Overlay
November 13, 2012

Esquire To Make Print Magazine Interactive Through Netpage App
The Wall Street Journal
November 12, 2012

The Techsperts: Internet Pirates, Virtual Offices, Sponsored Webcasts
KCUR Up To Date
October 18, 2012

Business Solution Series: Social Internet Marketing
Digital, mobile, social and emerging technology
Kansas City Kansas Community College
October 16, 2012

Carhacking, Good Enough For Govt Work & Top Gadgets
KCUR Up To Date
September 4, 2012

Apple V. Samsung, NASA Rover On Mars & The Comeback Of Myspace (Seriously?)
KCUR Up To Date
August 3, 2012

Smart Passwords, Smart Phone Security
KCUR Up To Date
June 25, 2012

Startup@Kauffman: Workshop
One Week KC
Advisor and Social Media Club Kansas City Representative
Join us in Kauffman Labs for an afternoon of co-working, networking and hacking whatever problems are keeping you up at night. We’ll have seasoned entrepreneurs, mentors and advisors on-hand offering counsel on your legal, marketing/communications, sales, talent and pitching problems and concerns.
June 18, 2012

Free WiFi (Everywhere!), Laptop Lookout & Google Drive
KCUR Up To Date
May 22, 2012

Digital Marketing Workshop for Distributors
Learn about the generation of consumers using social and online media, and how their use of technology can impact marketing the brands you carry
Boulevard Brewing Company
May 14, 2012

Google TV, iPad 3, Facebook Timeline
KCUR Up To Date
March 12, 2012

Cut Your Cable TV?
KCUR Up To Date
January 24, 2012

Changing Media Landscape: Measuring Social Media Success
Kansas City Centurions
December 13, 2011

The Techsperts’ 2011 Holiday Gift Guide
The holidays are all about tradition, and one of our very favorites is unveiling the Techsperts’ Holiday Gift Guide. Wondering what to get the geek in your family who’s already got everything? From know-it-all to noob, this list’s got something for everyone.
December 7, 2011

Challenges, Benefits & Opportunities for Paid, Earned & Owned Media Types
Kansas City Media Mix
November 17, 2011

Location-Based Marketing: X Marks the Sweet Spot
Mobile marketing and location-based services can deliver ads when and where consumers will be most receptive
E-Commerce Times
September 14, 2011

Social, CRM & Finance: Opportunities & Challenges for the Financial Industry
In this session we’ll discuss processes, resources and the evolution of CRM to incorporate social data. We’ll discuss how to utilize social platforms for acquiring, retaining, understanding, collaborating and building relationships with customers. We’ll look at opportunities and challenges as they relate to the financial industry and how to utilize social media to increase customer lifetime value and customer referral and social value.
Electronic Commerce Executive Council Forum
Mutual Fund Education Alliance (MFEA)
October 27, 2011

All About Mobile 2.0
You’ve read about it, you’ve seen TV coverage about it, and you’re carrying one right now. That’s right folks – 2011 is the year of mobile! Join us July 21 for KC/IABC’s luncheon featuring a mobile panel discussion with innovative, industry thought leaders. In the program, you’ll learn about developing a mobile strategy, tactical implementation from apps to QR codes to text messages, and learn from experts as they share best practices, key learnings and case studies. With our range of experts, we’ll address each core audience, including employees, consumers and clients.
KC/IABC Mobile Panel
July 21, 2011

Social Media & Mobile Technologies
KC Area Companies at the Center of a Digital Storm
April 13, 2011

Youth Organizations & Social Media
ELCA Mission Investment Fund
January 23, 2011

2010 Technology Recap
KMBZ News Radio
(audio available by request)
January 17, 2011

Panel: In Your Neighborhood: Local Drives Mobile – Mobile Drives Local
Internet marketers have waited over a decade to activate the local online ad opportunity, and now a GPS-enabled, untethered mobile platform is about to make it real. Both national and local merchants need to figure out how to get their messages in the everyday, on-the-ground consumption patterns of a moving target, the mobile user. The big issue for marketers is how best to intercept and serve that consumer at their local, immediate moment of need. Check-in apps, directory services, search, couponing, proximity marketing? Our big think panel considers how an advertiser’s goals map best against the range of emerging local opportunities and whether it is time to start moving those offline and online local budgets to the platform that is closest to the buying decision.
Mobile Insider Summit
August 25-28, 2010

Location-Based Marketing – Keys to Building a Smart Strategy for Geo-Targeted Campaigns
The ability to geo-target advertising messages to mobile consumers continues to advance and the location-based advertising (LBA) market is poised to take a leap forward.

This study examines the current dynamics of the mobile location-based advertising market: drivers, inhibitors, key players and forecasts. It also profiles consumers’ opinions with regard to location and how they view location-based offers.
ABI Research
Q3 2010

Location-based services need brands more than brands need them
July 13, 2010

Location is where it’s at
As mobile ad networks mature, new geolocation technologies and mobile content offerings from big publishers present fresh monetization opportunities. What is the future of mobile advertising?
MobileBeat 2010
July 12, 2010

Social Media & Entrepreneurship
Kansas City Young Presidents’ Organization
June 15, 2010

Mobile Social Networking
Social Media Club – Kansas City
June 22, 2010

When the Customer Is in the Neighborhood
New tech tools let restaurants know if potential business is around the corner
Wall Street Journal
May 17, 2010

Lunch, Learn, Lenexa: Using Social Media in your Business
Lenexa Chamber of Commerce
April 15, 2010

Connecting the Web to the Physical World: The Promise of Location-based Marketing
iMedia Breakthrough Summit
March 23, 2010

Forget Foursquare: Why Location Marketing Is New Point-of-Purchase
With a Projected Outlay of $4B by 2015, Mobile Targeting Is Next Big Opportunity
Advertising Age
March 22, 2010

Placecast Debuts Location-Based Mobile Marketing Technology ShopAlerts
February 25, 2010

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store
Mobile Marketer
February 25, 2010

Take a Step Closer for an Invitation to Shop
The New York Times
February 22, 2010

Alcatel Lucent and 1020 Placecast Program Named as Finalist in 2010 Global Mobile Awards
Alcatel Lucent and Placecast nominated in the Best Mobile Location Based Advertising Campaign category for SONICsignals™, an innovative location-triggered messaging program that raises brand awareness and drives customers to physical stores.
January 28, 2010

Location Awareness: Mobile’s Effect on Location-Based Advertising, Search and Social
ad:tech New York
November 04, 2009

Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales
Finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderated by Janye O’Donnell, the retail reporter for USA Today & author.
December 18, 2009

Embrace location-based mobile services: ad:tech panelists
Mobile Marketer
November 5, 2009